A website for a custom home builder that sells the build process, not just finished houses
A custom home builder website has to sell a process that takes months, so the site needs to show the build phases, the level of buyer involvement, and finished homes grouped by style, not just a single photo gallery.
Ground conditions
What usually goes wrong for custom builders
The gallery shows finished homes with no indication of style, lot type or square footage.
The build process, often the buyer's biggest unknown, is never explained on the site.
Spec homes and fully custom builds are presented identically, confusing buyers about what they are choosing between.
There is no page addressing land and lot considerations, which many first-time custom-build buyers need explained.
The fit
What does a GetConstructionWebsite site do for custom home builders?
It gives buyers a page for every scope you take on and every town you work in, answers them fast on a phone, and puts every enquiry straight into your CRM, while our team keeps the site current every week.
Finish Out suits most custom builders: buyers research for months, and a weekly flow of articles and project updates gives them a reason to come back until they call.
We build for custom home builders across the United States, including Texas, Florida, California, Arizona, North Carolina and Georgia.
The build sheet
The pages your site will carry
- Home
- About
- The build process
- Custom homes
- Spec homes
- Home gallery by style
- Land and lot considerations
- Start your build
Included tool
Build inquiry form
Collects lot status, target style and rough budget range up front, so the first conversation can be about fit and timeline rather than starting from zero.
Side by side
Before and after, for custom builders
- Before:Finished homes are shown with no style, lot type or size noted.After:Each home is tagged by style, lot type and approximate square footage.
- Before:The build process is never explained, leaving buyers to guess what months of building actually involves.After:A dedicated build-process page walks through phases from design through final walkthrough.
- Before:Spec homes and fully custom builds are presented as the same offering.After:Separate pages distinguish spec builds from fully custom builds and what each buyer chooses.
- Before:Land and lot questions go unanswered, a common first-time buyer concern.After:A page addresses lot evaluation and land considerations directly.
Client reviews
Client reviews from custom builders
We suspected our renovation inquiries content existed in two versions. The audit found more. Everything now lives in one maintained reference, with the duplicates retired or redirected. Customers no longer quote wording we retired two years ago.
Sylvia BentleyEstimating assistant, New-build housing developerProvo, UT · Foundation plan Content audit and update process for renovation inquiries
Our deliberately awkward question was: what if the renovation inquiries form breaks? The answer became a published fallback plus a delivery check we can run ourselves. We now know the fallback exists before the day we need it.
Kirsten GrenvilleFront office supervisor, Timber frame extension specialistCedar Rapids, IA · Foundation plan Contact resilience and delivery checks for renovation inquiries
We expected a prettier website; what we actually use every day is the new form. It asks for project location, work scope and proposed start month before anything is sent, which is the information we used to chase by email. The first message is usually enough to act on now.
Monica NewburyOperations coordinator, Structural alteration specialistStamford, CT · Foundation plan Inquiry form and response workflow for renovation inquiries
Reviews from clients, published with their permission.
Case studies from custom builders
All 20 case studiesThree plans
Three ways to run it
- FoundationThe website, fully managedLive in 7 days, 2 articles a week.
- FramingEverything, plus the AI EngineLive in 10 days, 2 articles a week.
- Finish OutEverything, plus the Content EngineLive in 15 days, 3 articles a week.
Plan by plan
Every feature for custom builders, plan by plan
Every feature below is described in plain terms on the features page. The $697 build fee is the same on every plan and is invoiced only after launch.
| Feature | FoundationThe website, fully managed | FramingEverything, plus the AI Engine | Finish OutEverything, plus the Content Engine |
|---|---|---|---|
| Monthly fee | $127 | $267 + AI usage | $647 + AI usage |
| Live in | 7 days | 10 days | 15 days |
| Researched articles a week | 2, 2,500 to 3,200 words | 2, 2,500 to 3,200 words | 3, 2,500 to 3,200 words |
| Revisions a month | 5 included, then $20 each | 5 included, then $20 each | 5 included, then $20 each |
| Pages that open instantly | Included | Included | Included |
| A page for every service you offer | Included | Included | Included |
| A page for every town you build in | Included | Included | Included |
| A project gallery built to win the next bid | Included | Included | Included |
| Enquiries routed straight into your CRM | Included | Included | Included |
| The AI Engine: an AI receptionist for missed calls | Not on this plan | Included | Included |
| AI chat on your website | Not on this plan | Included | Included |
| Text message replies, with carrier registration handled | Not on this plan | Included | Included |
| SEO, AEO and GEO, with schema on every page | Included | Included | Included |
| Researched articles, on a schedule | Included | Included | Included |
| The Content Engine | Not on this plan | Not on this plan | Included |
| Weekly detail updates | Included | Included | Included |
| A client portal for revisions and support | Included | Included | Included |
| Managed Cloudflare hosting | Included | Included | Included |
| Moving from your current site without losing rankings | Included | Included | Included |
| Your domain and your content stay yours | Included | Included | Included |
| Compliance pages that ship with the site | Included | Included | Included |
After you order
What happens after you order
- Step 1 · Day 0
Start the plan
Pay the first month. The $697 build fee is not charged yet.
- Step 2 · Same day
Onboarding form
Services, towns served, brand, domain and CRM. About 15 minutes; gaps can follow later.
- Step 3 · Launch clock starts
One onboarding call
We settle scope and service area and agree the launch date. The launch clock starts here.
- Step 4 · 7 to 15 days by plan
Design and build
Every page written and coded, forms wired to your CRM, 90+ PageSpeed checked, old URLs mapped with 301s.
- Step 5 · Launch day
You approve, it launches
You review the site, we launch it, and only then is the $697 build fee invoiced.
- Step 6 · Every week after
Weekly updates
Projects, pages and articles added every week. 5 revisions a month, each within 2 to 5 working days.
Questions from custom home builders
Can the gallery be organized by home style rather than one long scroll?
Yes. Homes are tagged by style, lot type and approximate size, so a buyer can filter to homes closest to what they picture.
Do you explain the build process on the site?
Yes, with a dedicated page and typically a phase diagram, since the length and structure of a custom build is the biggest unknown for most first-time buyers.
Can we distinguish spec homes from fully custom builds?
Yes, as separate pages, because the buyer for a spec home and the buyer for a fully custom build are making different decisions and need different information.
Do you cover land and lot questions?
Yes, as a dedicated page. It is one of the most common questions from first-time custom-build buyers and belongs on the site rather than answered only over the phone.
Which plan suits a custom home builder?
Finish Out, usually. Buyers research for months, and three researched articles a week plus weekly project updates give them something new each time they return. Framing adds the AI Engine for after-hours inquiries on the same site.
Do you build for home builders in growing markets?
Yes, anywhere in the United States, including fast-growing markets such as Texas, Florida, Arizona, North Carolina, Tennessee and Colorado. Community and area pages are written for the places you build.
Can we show homes under construction, not only finished ones?
Yes. Progress photos can be added as weekly updates, which also shows buyers the quality they cannot see in a finished house.
Can the inquiry form ask about lot status?
Yes. The build inquiry form asks whether the buyer owns a lot, their target style and rough budget range, and sends it to your CRM.
See it built for custom builders
A live walkthrough, on your screen, of the site you would get. Plans from $127 a month, $697 build fee invoiced after launch.
Book a demo