A website for a specialty trade contractor that ranks for the trade, not "construction"
A specialty trade contractor, whether concrete, framing, electrical rough-in or another single-scope trade, ranks by owning pages for that exact trade and the towns served, rather than competing under the broad word "construction" against every general contractor in the area.
Ground conditions
What usually goes wrong for specialty trades
The site uses "construction services" as a catch-all, competing against general contractors for a term it cannot win.
There is no page distinguishing residential trade work from commercial or subcontract work for other GCs.
Certifications, licenses and insurance, often the deciding factor for a GC choosing a sub, are buried or missing.
The site has no way to show ongoing relationships with general contractors who hire the trade repeatedly.
The fit
What does a GetConstructionWebsite site do for specialty and trade contractors?
It gives buyers a page for every scope you take on and every town you work in, answers them fast on a phone, and puts every enquiry straight into your CRM, while our team keeps the site current every week.
Foundation suits many trades: a fast site with a page per scope, a GC partnership page and a routed quote form. Framing adds the AI receptionist if calls are missed on site.
The build sheet
The pages your site will carry
- Home
- About
- Residential work
- Commercial work
- Subcontracting for general contractors
- Licenses and certifications
- Project gallery
- Request a quote
Included tool
Trade-specific quote form
Asks for the scope, rough project size and whether the enquiry is a homeowner, a commercial client or a general contractor hiring as a sub, so the reply speaks to the right relationship from the first message.
Side by side
Before and after, for specialty trades
- Before:The site competes under the broad term "construction services" against general contractors.After:Pages target the specific trade by name, where the buyer for that trade actually searches.
- Before:Residential, commercial and subcontract work are not distinguished anywhere.After:Separate pages address homeowners, commercial clients and general contractors hiring as a sub.
- Before:Licenses, certifications and insurance are buried in fine print or absent.After:A dedicated page lists licenses, certifications and insurance clearly, where a hiring GC looks first.
- Before:No way to demonstrate repeat work with general contractors.After:A page for GC partnerships shows the trade is a known, reliable sub, not a first-time unknown.
Client reviews
Client reviews from specialty trades
We expected a prettier website; what we actually use every day is the new form. It asks for project location, work scope and proposed start month before anything is sent, which is the information we used to chase by email. The first message is usually enough to act on now.
Monica NewburyOperations coordinator, Structural alteration specialistStamford, CT · Foundation plan Inquiry form and response workflow for renovation inquiries
Our deliberately awkward question was: what if the renovation inquiries form breaks? The answer became a published fallback plus a delivery check we can run ourselves. We now know the fallback exists before the day we need it.
Kirsten GrenvilleFront office supervisor, Timber frame extension specialistCedar Rapids, IA · Foundation plan Contact resilience and delivery checks for renovation inquiries
We reviewed the draft on handsets rather than a big screen, deliberately. Key information comes first and the contact option is clearly labeled. The days of talking customers through the menu are over.
Lalita TrivediOffice administrator, Whole-house refurbishment contractorDurham, NC · Foundation plan Mobile navigation and page layout for renovation inquiries
Reviews from clients, published with their permission.
Three plans
Three ways to run it
- FoundationThe website, fully managedLive in 7 days, 2 articles a week.
- FramingEverything, plus the AI EngineLive in 10 days, 2 articles a week.
- Finish OutEverything, plus the Content EngineLive in 15 days, 3 articles a week.
Plan by plan
Every feature for specialty trades, plan by plan
Every feature below is described in plain terms on the features page. The $697 build fee is the same on every plan and is invoiced only after launch.
| Feature | FoundationThe website, fully managed | FramingEverything, plus the AI Engine | Finish OutEverything, plus the Content Engine |
|---|---|---|---|
| Monthly fee | $127 | $267 + AI usage | $647 + AI usage |
| Live in | 7 days | 10 days | 15 days |
| Researched articles a week | 2, 2,500 to 3,200 words | 2, 2,500 to 3,200 words | 3, 2,500 to 3,200 words |
| Revisions a month | 5 included, then $20 each | 5 included, then $20 each | 5 included, then $20 each |
| Pages that open instantly | Included | Included | Included |
| A page for every service you offer | Included | Included | Included |
| A page for every town you build in | Included | Included | Included |
| A project gallery built to win the next bid | Included | Included | Included |
| Enquiries routed straight into your CRM | Included | Included | Included |
| The AI Engine: an AI receptionist for missed calls | Not on this plan | Included | Included |
| AI chat on your website | Not on this plan | Included | Included |
| Text message replies, with carrier registration handled | Not on this plan | Included | Included |
| SEO, AEO and GEO, with schema on every page | Included | Included | Included |
| Researched articles, on a schedule | Included | Included | Included |
| The Content Engine | Not on this plan | Not on this plan | Included |
| Weekly detail updates | Included | Included | Included |
| A client portal for revisions and support | Included | Included | Included |
| Managed Cloudflare hosting | Included | Included | Included |
| Moving from your current site without losing rankings | Included | Included | Included |
| Your domain and your content stay yours | Included | Included | Included |
| Compliance pages that ship with the site | Included | Included | Included |
After you order
What happens after you order
- Step 1 · Day 0
Start the plan
Pay the first month. The $697 build fee is not charged yet.
- Step 2 · Same day
Onboarding form
Services, towns served, brand, domain and CRM. About 15 minutes; gaps can follow later.
- Step 3 · Launch clock starts
One onboarding call
We settle scope and service area and agree the launch date. The launch clock starts here.
- Step 4 · 7 to 15 days by plan
Design and build
Every page written and coded, forms wired to your CRM, 90+ PageSpeed checked, old URLs mapped with 301s.
- Step 5 · Launch day
You approve, it launches
You review the site, we launch it, and only then is the $697 build fee invoiced.
- Step 6 · Every week after
Weekly updates
Projects, pages and articles added every week. 5 revisions a month, each within 2 to 5 working days.
Questions from specialty and trade contractors
Should we compete on "construction" or on our specific trade?
Your specific trade. A page built around "construction services" competes against every general contractor in the area for a term it will not win, while a page named for your exact trade competes against a much smaller, much more relevant field.
Can the site speak to general contractors hiring us as a sub, separately from homeowners?
Yes. A dedicated page for GC partnerships addresses reliability, scheduling and repeat work, which is what a hiring contractor actually evaluates, separate from the homeowner-facing pages.
Where do licenses and insurance show up?
On their own clearly labeled page, because a general contractor deciding whether to bring on a new sub looks for that information specifically and will not dig for it in a footer.
Can the quote form tell the difference between a homeowner and a GC enquiry?
Yes. The form asks who is enquiring, so the routed request and the first reply can match the relationship rather than treating every lead identically.
Which plan suits a specialty trade contractor?
Foundation covers most trades well: trade scope pages, a GC partnership page, a gallery and a quote form into your CRM. Choose Framing if you miss calls on site and want the AI receptionist answering them.
Can the site target both general contractors and homeowners?
Yes, with separate pages for each relationship and a quote form that asks who is enquiring.
Do you build sites for concrete, electrical, roofing and other trades?
Yes. The site is built around your exact trade and scopes, written in the vocabulary GCs and owners use to search for them.
Can the site show our trade license numbers?
Yes, clearly placed with your insurance details, where a hiring GC looks first.
See it built for specialty trades
A live walkthrough, on your screen, of the site you would get. Plans from $127 a month, $697 build fee invoiced after launch.
Book a demo