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Playbooks for contractors who want the site to work
Guides and playbooks for general contractors and construction firms: service and location pages, enquiry handling, search visibility and the systems behind them.
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How to Write a Tenant Improvement Page a Property Manager Will Actually Act On
A commercial tenant improvement page has to answer scope, phasing, landlord coordination and schedule certainty before it asks for anything. Here is how to write one.
By Priya Ashworth
Contractor Website Speed, Judged on a Job Site Connection Instead of Office Wifi
Your site is fast on the office desktop and slow in a truck on the far side of a site. Here is what to measure, what causes it, and what to cut first.
By Dax Merrow
The Construction Project Gallery That Wins Work Instead of Filling Space
A project gallery wins work when every entry documents a real job by scope, location, duration and trades. Here is how to build and maintain one.
By Priya Ashworth
Local Search for Construction Companies: The Complete Setup
Local search for a contractor runs on a correctly configured Google Business Profile, consistent business details, and town pages on your own site. Here is the setup.
By Dax Merrow
How a Contractor Website Turns Visitors Into Estimate and Bid Requests
What the estimate request form asks, where it sits on a service page, who answers and how fast, and how the request gets into a CRM instead of an inbox.
By Dax Merrow
The Website Structure a General Contractor Needs to Rank by Service and by Town
A general contractor website ranks by having a real page for each service crossed with each town served. Here is the structure that produces that, step by step.
By Dax Merrow
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