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Playbooks for contractors who want the site to work

Guides and playbooks for general contractors and construction firms: service and location pages, enquiry handling, search visibility and the systems behind them.

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Website Strategy · September 3, 2026 · 11 min read

The Website Structure a General Contractor Needs to Rank by Service and by Town

A general contractor website ranks by having a real page for each service crossed with each town served. Here is the structure that produces that, step by step.

By Dax Merrow

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    Dax Merrow

    Website Strategist for Contractors

    PA

    Priya Ashworth

    Content Lead, Construction Websites

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