Features
Everything included in a GetConstructionWebsite website
Contractor website features: AI receptionist, website chat, text replies, service and town pages, SEO, AEO, GEO, hosting, and which plan carries each.
Pages that open instantly
Custom-coded pages served from the edge, 90+ PageSpeed guaranteed on every plan.
Why speed is the first feature
A page that opens instantly keeps the homeowner or facilities manager who was one tap from leaving. Every page is custom coded rather than assembled from plugins, ships almost no JavaScript, and is served from a global edge network, so the site is fast on the day it goes live rather than after someone audits it later. A 90+ Google PageSpeed score is guaranteed on every tier, on both mobile and desktop.
Speed matters more on a job-site schedule
Estimate requests often happen from a truck between sites, on a phone with one bar of signal. A slow gallery page or a form that hangs costs you the enquiry before it is even typed. Fast pages are not a nice-to-have here, they are the difference between a lead landing in your inbox and a lead landing with the contractor whose site opened first.
- The problem it solves
- A buyer between job sites taps your link on one bar of signal and leaves before the page loads.
- What you have to do
- Nothing. Speed is built in and checked on every page we publish.
- Which plans include it
- FoundationFramingFinish Out
A page for every service you offer
Dedicated pages for framing, remodels, tenant build-outs and every scope you bid, so each one can rank.
One page per scope of work, not one paragraph
A single "services" paragraph cannot rank for kitchen remodels, tenant improvements and ground-up commercial builds at the same time. Each service you bid, from framing to full design-build, gets its own page with its own title, its own answer-first intro and its own gallery of completed work, so search engines and readers both find the exact scope they searched for.
Written in your trade's own vocabulary
Service pages use the terms your buyers actually search and the terms your crew actually uses: scope of work, change orders, punch list, permitting, tenant improvements, spec builds. Generic "construction services" copy does not rank and does not read as credible to a commercial tenant comparing three general contractors before a walkthrough.
- The problem it solves
- A single "construction services" paragraph cannot rank for kitchen remodels, tenant improvements and ground-up work at once.
- What you have to do
- Send your list of services once during onboarding. We write the pages; you approve them.
- Which plans include it
- FoundationFramingFinish Out
A page for every town you build in
A page for each town, county or metro you serve, crossed with the services you offer there.
Local search runs on location pages
A homeowner searching "general contractor" plus their town, or a developer searching "commercial GC" plus a submarket, is looking for a business that clearly works there. A page for each town you serve, naming the neighborhoods and permitting jurisdictions you know, is how an independent contractor competes against directories that carry your name once on a thin listing.
Built to grow with your service area
New town pages are added as you expand into a county or take on a project outside your usual radius, each one written for that place rather than templated with the town name swapped in. That is what separates a page that ranks from a page a search engine and a reader both recognize as thin.
- The problem it solves
- Searches for a GC in your town go to directory listings because your own site never names the town.
- What you have to do
- Tell us the towns and counties you build in. New ones are added as revisions whenever you expand.
- Which plans include it
- FoundationFramingFinish Out
A project gallery built to win the next bid
Finished work organized by service and by scale, so a prospect can see the exact kind of job you are being asked to bid.
Proof of the specific scope, not a generic portfolio
A commercial tenant comparing general contractors for a build-out wants to see build-outs, not a mixed gallery of decks, additions and driveways. The project gallery groups finished work by service and by project scale, so the visitor most likely to hire you for a specific scope sees exactly that scope first.
Added as part of the weekly update cycle
New projects are added to the gallery as part of the included weekly updates, with a short write-up of the scope and the timeline, rather than sitting as an image with no context. Photos you supply are optimized and captioned; if you do not have professional photos yet, that is covered during onboarding.
- The problem it solves
- A mixed gallery of decks, additions and driveways does not convince a property manager you can run a tenant build-out.
- What you have to do
- Send project photos with a line on the scope. We caption, sort and publish them.
- Which plans include it
- FoundationFramingFinish Out
Enquiries routed straight into your CRM
Estimate requests and contact forms drop into your CRM by direct API, Zapier or Make, with nothing to check manually.
No enquiry sits in an inbox nobody checks
An estimate request submitted at 9pm should be a task in your CRM before your crew is even on site the next morning, not an email waiting for someone to notice it. Every form on the site, from a general contact form to a detailed estimate request, is connected to your CRM by direct API, Zapier or Make, whichever your CRM supports.
Set up during onboarding, not after launch
You tell us which CRM you use and who should be notified during onboarding, and the connection is live before the site launches. If you do not run a CRM yet, enquiries land as clean, structured notifications until you do, so nothing is lost while you decide.
- The problem it solves
- An estimate request sent at 9pm waits in an inbox until somebody remembers to look.
- What you have to do
- Tell us which CRM you use and who gets notified. We connect it before launch.
- Which plans include it
- FoundationFramingFinish Out
The AI Engine: an AI receptionist for missed calls
An AI receptionist that answers the calls your team cannot take, takes down the project details and books the estimate visit, on Framing and Finish Out.
Answers questions and books estimates, day or night
The AI Engine answers common questions about your services and service area, takes down the details of a project, and books an estimate visit onto your calendar, at any hour a homeowner is browsing contractor sites. You review and approve the scripts before launch, and anything that would amount to advice on a specific project is handed to a person at your business rather than answered by the agent.
Configured for your business, not a generic script
The agent is trained on your actual services, service area and estimate process during onboarding, not a generic construction template. Usage is billed monthly in arrears at what our AI provider charges us, passed through with no markup, so the fee tracks how much the agent is actually used.
- The problem it solves
- Calls and website questions come in while you are on a roof, in a walkthrough or driving, and the caller rings the next contractor on the list.
- What you have to do
- Approve the scripts during onboarding and connect your calendar. Change the scripts any time as a revision.
- Which plans include it
- FramingFinish Out
AI chat on your website
A chat agent on every page that answers questions about your services and service area and books estimate visits, on Framing and Finish Out.
An answer while the visitor is still on the page
The chat agent is part of the AI Engine. It answers the common questions a visitor has about your services, the towns you cover and how your estimate process works, takes down the project details, and offers an estimate visit on your calendar. It uses your approved scripts, not a generic construction script.
Hands anything project-specific to a person
The agent is configured not to give prices, timelines or advice for a specific project. Anything like that is passed to a person at your business with the details already written down, so the first call back starts from the visitor's actual scope rather than "how can I help".
- The problem it solves
- A homeowner browsing at 10pm has a question about whether you do additions in their county, finds no answer, and closes the tab.
- What you have to do
- Approve the chat scripts during onboarding. Nothing after that unless you want to change them.
- Which plans include it
- FramingFinish Out
Text message replies, with carrier registration handled
AI messaging agents that reply to enquiries by text and book visits, with the A2P 10DLC carrier registration filed for you, on Framing and Finish Out.
Replies by text, in the channel the lead chose
Messaging agents answer questions about your business, take enquiry details and book appointments, the same way the receptionist and chat agents do. They follow your approved scripts and hand anything that would amount to advice on a project to a person at your business.
A2P 10DLC registration filed for you
US carriers require businesses that send texts from a standard local number to register the brand and the messaging campaign, known as A2P 10DLC. We file that registration for you; carrier fees are passed through at cost. You stay responsible for consent, opt-out and record keeping for your own messages, and the forms we build carry consent wording written with the TCPA in mind.
- The problem it solves
- A lead who texts gets no reply until the evening, and business texting without carrier registration risks messages being filtered or blocked.
- What you have to do
- Approve the message scripts and confirm your business details for the carrier registration. We file it.
- Which plans include it
- FramingFinish Out
SEO, AEO and GEO, with schema on every page
Technical and on-page SEO, answer-first content for featured snippets and AI answers, and structured data, built into every plan.
SEO: the technical base and the pages that rank
Every page ships with a unique title and description, one clear heading structure, clean URLs, a sitemap, fast load times and internal links between your services, towns and articles. Location pages for the towns and counties you build in are the part that grows local organic traffic, because each one answers a search that names a place. Our terms commit to your site ranking for local searches in your area within the ranking window stated on the pricing page.
AEO: being the answer, not just a link
Answer engine optimization means writing so a search engine or a voice assistant can lift the answer straight off the page. Service pages and articles open with a direct answer, use question-shaped headings and carry FAQ blocks that match what buyers actually ask, which is the format featured snippets and spoken answers draw from.
GEO: being cited by AI assistants
Generative engine optimization is about being quoted by assistants such as ChatGPT, Claude, Perplexity and Google AI Overviews. We publish an llms.txt file, keep your business name, services and towns consistent everywhere, and state facts plainly so they can be attributed. Nobody can guarantee an appearance in an AI answer; this is what makes one more likely.
Schema: telling machines what the page is
Structured data (JSON-LD) is added to every page: Organization or LocalBusiness for your company, Service for each scope you bid, FAQPage where questions are answered, BreadcrumbList for the page structure, and Review only where the reviews are real. It helps search engines understand the page and qualify it for richer results.
- The problem it solves
- A site can look fine and still give search engines and AI assistants nothing clear to rank, quote or cite.
- What you have to do
- Nothing. Tell us about new services, towns and finished projects so there is more to rank.
- Which plans include it
- FoundationFramingFinish Out
Researched articles, on a schedule
Two to three researched articles a week depending on tier, written for homeowners and commercial buyers deciding on a contractor.
Content that answers what buyers are actually asking
Homeowners search "how long does a kitchen remodel take" and "what permits does an addition need" long before they search your business name. Articles are researched, cite real sources and answer the question in the first sentence, so they can rank on their own and stand as evidence of experience when a reader lands on your site directly.
General information, never professional advice
Articles describe general timelines, general permitting patterns and general cost ranges where a figure has a cited source. They are not a substitute for a licensed contractor's written estimate or a jurisdiction's own permitting guidance, and every article says so plainly rather than leaving that ambiguous.
- The problem it solves
- Homeowners and facilities managers research a project for weeks before they search for a contractor, and your site is not part of that research.
- What you have to do
- Nothing. Suggest topics in the portal if you want to steer them.
- Which plans include it
- FoundationFramingFinish Out
The Content Engine
Three researched articles a week and the fastest launch window, included on Finish Out.
The heaviest content cadence on the site
Finish Out runs three researched articles a week rather than two, so the site builds topical depth across every service and every town you serve faster than a slower publishing schedule allows. Articles still cite real sources and answer-first, they simply arrive more often.
Built for firms adding services or towns quickly
A firm expanding into a new county, adding a design-build offering, or bidding a wider range of commercial scopes benefits most from the faster content cadence, because new pages need supporting articles to establish that the site covers the new ground seriously rather than as an afterthought.
- The problem it solves
- You are adding a county or a new service line and the site has nothing yet that proves you cover it seriously.
- What you have to do
- Nothing. Tell us about new services or towns so the articles support them.
- Which plans include it
- Finish Out
Weekly detail updates
Small, real changes every week: a finished project added, a service page sharpened, a new town page written.
A site that looks maintained, because it is
A construction website that has not changed since launch reads as a business that has not taken on work since launch. Every week the team makes small, real updates: a completed project added to the gallery, a service page sharpened with more specific language, a new location page written as your service area grows.
What "weekly" actually means
This is not a cosmetic refresh. Updates are logged and visible in your client portal, so you can see exactly what changed and why. If a page needs a bigger change than a weekly update covers, that becomes a revision, requested the same way, with the same turnaround.
- The problem it solves
- The site still shows the project you finished three years ago, so it reads as a business that has stopped working.
- What you have to do
- Nothing, or send photos of finished jobs through the client portal when you have them.
- Which plans include it
- FoundationFramingFinish Out
A client portal for revisions and support
Request changes, raise tickets, send files and message the team from one place, with revisions included every month.
Revisions of any size, included monthly
A revision is one change request of any size, from a new phone number to pages for two new towns. A set number are included every month on every plan, with a flat fee for each one after that and no hourly billing, completed within the turnaround stated on the pricing page.
Everything tracked in one place
You get the portal the day your site goes live. Revisions, support tickets, project photos you still owe us and messages with the team all live there, so nothing gets lost in an inbox and you can see where each request is.
- The problem it solves
- Change requests get lost across texts, emails and voicemails, and every small edit turns into an hourly invoice.
- What you have to do
- Send change requests through the portal when you want something changed.
- Which plans include it
- FoundationFramingFinish Out
Managed Cloudflare hosting
SSL, CDN, DDoS protection and unmetered bandwidth included, with nothing itemized separately.
One monthly fee, no hosting invoice
The site runs on Cloudflare's global network. SSL, a content delivery network, DDoS protection and unmetered bandwidth are included in the monthly fee, never billed as an add-on and never itemized separately later. There is no separate hosting account for you to manage or forget about.
Uptime and patching are our job, not yours
Security patches, platform updates and uptime monitoring are handled by the team that built the site, not left to a contractor already running job sites and managing crews. If something needs attention, it is raised and fixed before it becomes visible to a visitor.
- The problem it solves
- A separate hosting bill, an expired SSL certificate or an unpatched plugin nobody in the office knew about.
- What you have to do
- Nothing. There is no hosting account for you to manage.
- Which plans include it
- FoundationFramingFinish Out
Moving from your current site without losing rankings
Photos and pages worth keeping are carried over, and every old URL is mapped with a 301 redirect before launch.
Keep what already works
Existing project photos and any pages that already rank are carried over. Every old URL is mapped to its closest new page with a 301 redirect before launch, which is how the ranking signal from your current pages is passed to the new ones rather than lost in a relaunch.
Your old host, on your schedule
Your old hosting and any old domain arrangements are cancelled when you choose, not when we do. If your domain is already yours, we simply point it at the new site and nothing changes for anyone who knows your address.
- The problem it solves
- A new site that throws away the old URLs can lose the search traffic the old site had already earned.
- What you have to do
- Give us access to the old site or tell us its address. Cancel the old host whenever suits you.
- Which plans include it
- FoundationFramingFinish Out
Your domain and your content stay yours
One domain included and registered in your name, and an export of your content and articles if you ever leave.
The domain is registered to you
One domain is included for as long as your plan is active, registered in your name through Cloudflare Registrar or Spaceship. If you cancel, we transfer it wherever you tell us at no charge.
Your content leaves with you
Content you supply stays yours throughout. On cancellation we provide an export of your content and articles within 14 days, as the terms set out.
- The problem it solves
- Contractors find out too late that their web designer registered the domain in the designer's own name.
- What you have to do
- Nothing. If you leave, tell us where to transfer the domain.
- Which plans include it
- FoundationFramingFinish Out
Compliance pages that ship with the site
Privacy policy, terms, a cookie policy with consent that really blocks scripts, an accessibility statement, and construction-specific disclosures.
The pages every site gets
A privacy policy, terms of use, a cookie policy with a consent banner that genuinely stops analytics and marketing scripts until the visitor agrees, and an accessibility statement. The site itself is built with WCAG 2.2 AA and the Americans with Disabilities Act in mind: readable contrast, keyboard access and alt text on every image.
Construction-specific items
A clear, consistent place for your state contractor license numbers and insurance details, which some state licensing boards require on advertising, including websites. Text-message and callback forms carry consent wording written with the TCPA in mind. These help you meet your obligations; they are not legal advice, and your licensing board's own rules come first.
- The problem it solves
- Most contractor sites are missing basic policy pages, run tracking before anyone agrees to it, and have nowhere sensible to show a license number.
- What you have to do
- Give us your license numbers and business details, and have your own adviser review the policies if you want certainty.
- Which plans include it
- FoundationFramingFinish Out
Plan by plan
What is on which plan, at a glance
Every feature below is described in plain terms on the features page. The $697 build fee is the same on every plan and is invoiced only after launch.
| Feature | FoundationThe website, fully managed | FramingEverything, plus the AI Engine | Finish OutEverything, plus the Content Engine |
|---|---|---|---|
| Monthly fee | $127 | $267 + AI usage | $647 + AI usage |
| Live in | 7 days | 10 days | 15 days |
| Researched articles a week | 2, 2,500 to 3,200 words | 2, 2,500 to 3,200 words | 3, 2,500 to 3,200 words |
| Revisions a month | 5 included, then $20 each | 5 included, then $20 each | 5 included, then $20 each |
| Pages that open instantly | Included | Included | Included |
| A page for every service you offer | Included | Included | Included |
| A page for every town you build in | Included | Included | Included |
| A project gallery built to win the next bid | Included | Included | Included |
| Enquiries routed straight into your CRM | Included | Included | Included |
| The AI Engine: an AI receptionist for missed calls | Not on this plan | Included | Included |
| AI chat on your website | Not on this plan | Included | Included |
| Text message replies, with carrier registration handled | Not on this plan | Included | Included |
| SEO, AEO and GEO, with schema on every page | Included | Included | Included |
| Researched articles, on a schedule | Included | Included | Included |
| The Content Engine | Not on this plan | Not on this plan | Included |
| Weekly detail updates | Included | Included | Included |
| A client portal for revisions and support | Included | Included | Included |
| Managed Cloudflare hosting | Included | Included | Included |
| Moving from your current site without losing rankings | Included | Included | Included |
| Your domain and your content stay yours | Included | Included | Included |
| Compliance pages that ship with the site | Included | Included | Included |
The handoff
How the features work together
The features are not a checklist. Each one hands off to the next, from a page existing at all to that page still improving a year later.
- 01
A page is built for you
Service, location or gallery, structured to rank from day one.
- 02
A visitor finds it and enquires
The estimate or bid form is one tap away, fast on any connection.
- 03
The enquiry lands in your CRM
By direct API, Zapier or Make, the moment it is submitted.
- 04
The site keeps improving
Weekly updates and articles run whether or not you have time to touch it.
Speed and ad spend
Does a faster website make your ads cheaper?
It can. A fast landing page helps reduce what you pay per click and keeps more of the visitors you already paid for, because Google counts landing page experience in Quality Score and because people leave pages that load slowly. Every page we build targets a 90+ Google PageSpeed score on mobile and desktop, and our terms guarantee it for pages we build and host.
- 01
You pay for the click
Whether it comes from Google Ads, Local Services or a social ad, the money is spent the moment someone taps.
- 02
A slow page loses them
A buyer standing in their half-finished kitchen will not wait for a heavy page to load. They go back and tap the next contractor.
- 03
A fast page keeps them
Pages built to a 90+ PageSpeed score open quickly on a phone, so more of the paid clicks actually reach your estimate form.
- 04
And can cost less per click
Google scores landing page experience as part of Quality Score. A fast, relevant page helps that score, and a better score can lower what you pay per click.
What we do not promise: a set drop in cost per click, a percentage, or a position. Ad costs depend on your bids, your market and your competitors. What we control is the page: fast, focused on one action, and built to match the search that brought the visitor there.
Source: Google Ads Help, "About Quality Score for Search campaigns" (landing page experience is one of three components), checked 2026-09-18.
Client reviews
Client reviews: the features contractors notice first
The idea that visitors could sort themselves before writing seemed obvious only in hindsight. Visitors choose what they are doing first, and each choice leads to a fit-for-purpose form. Our inbox finally reads like the conversations it actually contains.
Vijay GhoshOffice manager, Extension and loft conversion builderBurlington, VT · Foundation plan Inquiry categories and guided navigation for renovation inquiries
Misdirected renovation inquiries calls were a daily tax before this. The location travels with the inquiry now, so we stop asking people where they meant to reach. It removed an irritation on both sides of the phone line.
Cameron BrockhurstClient services manager, Garden room and annex builderSioux Falls, SD · Foundation plan Location information and contact routing for renovation inquiries
We approved the new renovation inquiries form only after trying hard to break it. It points at exactly what needs fixing and preserves everything else. Staff demonstrating the form to a customer no longer have to apologize for it.
Miranda CastletonScheduling coordinator, Basement conversion contractorDurham, NC · Foundation plan Form usability and error handling for renovation inquiries
Reviews from clients, published with their permission.
The honest comparison
How do these features compare with other options?
Sometimes they are the right answer, and our comparison pages say exactly when. For a contractor who wants estimate requests without doing the website work, a managed GetConstructionWebsite site usually is.
- WordPress vs GetConstructionWebsiteWordPress wins on total control for a firm with its own web person; a managed site wins when nobody in the office wants to own plugins, updates and hosting.
- Wix vs GetConstructionWebsiteWix wins for a do-it-yourself owner who enjoys building; a managed site wins for a contractor who would rather be on site than in an editor.
- GoHighLevel website builder vs GetConstructionWebsiteHighLevel sites suit agencies managing many simple sites in one account; a custom-coded managed site suits a contractor who needs speed and search depth.
- Hiring a freelancer vs GetConstructionWebsiteA good freelancer wins for a one-off build you will maintain; a managed plan wins when you want the site kept fast, current and growing every week.
- A traditional construction marketing agency vs GetConstructionWebsiteA full-service agency wins when you need ads, branding and strategy run for you; a managed website wins when the website itself is the job.
- Squarespace vs GetConstructionWebsiteSquarespace wins on polished templates for a small portfolio; a managed site wins when the site has to rank for many scopes and towns and keep growing.
Questions about the features
What does the AI Engine actually do for a contractor?
On Framing and Finish Out, the AI Engine answers common questions about your services and service area, takes down project details from a website visitor, and books an estimate or bid-request visit onto your calendar. It is configured not to give estimates, timelines or advice specific to a project, handing anything like that to a person at your business.
Do we review what the AI Engine says before it goes live?
Yes. You approve the scripts during onboarding, and they are built around your actual services and process rather than a generic construction template. You can request changes to the scripts at any time as a revision.
How is AI usage billed?
Separately from the monthly plan fee, in arrears, at exactly what our AI provider charges us, with no markup. Usage tracks how often the agent is actually used, so a quiet month costs less than a busy one.
Can the AI Engine answer phone calls?
Yes. On Framing and Finish Out the AI receptionist answers the calls your team cannot take, answers common questions about your services and service area, takes down the project details and books the estimate visit onto your calendar. Anything project-specific, such as a price or a timeline, is handed to a person at your business.
Does the AI Engine reply to texts and website chat?
Yes. The same engine runs a chat agent on your website and messaging agents that reply by text. Business texting in the US requires A2P 10DLC carrier registration; we file it for you and carrier fees are passed through at cost.
How fast will my site be?
Our terms guarantee a 90+ Google PageSpeed score on mobile and desktop for pages we build and host. Pages are custom coded, ship very little JavaScript and are served from Cloudflare's global network. If a page falls below the target because of our work, we fix it at no charge.
What is schema, and do I need it?
Schema is structured data (JSON-LD) that tells search engines what a page is: your business, a service, a list of questions and answers, where the page sits in the site. It helps pages qualify for richer results and removes guesswork for AI systems. We add it to every page by default; Review markup is only used for real reviews.
Do you build location pages for the towns we serve?
Yes. Each town, county or metro you serve gets its own page, naming the neighborhoods and permitting jurisdictions you know and crossed with the services you offer there. Location pages are how a contractor ranks for searches that include a place name, and new ones are added as revisions when you expand.
Which legal pages come with my website?
A privacy policy, terms of use, a cookie policy with a consent banner that genuinely blocks analytics and marketing scripts until the visitor agrees, and an accessibility statement. We also give your license numbers and insurance details a consistent place, and add consent wording to text-message and callback forms. These help you meet your obligations; they are not legal advice.
What do the articles cover for a construction company?
Topics your buyers actually search: how a kitchen remodel or tenant build-out typically runs, what to expect from a permitting timeline in general terms, how to compare bids, and what a specific service involves. Every figure cited has a source, and articles never give advice for a specific project or jurisdiction.
Is hosting an extra cost?
No. Hosting is included in the monthly fee and never billed separately. Your site runs on Cloudflare's global network with SSL, CDN, DDoS protection and unmetered bandwidth included. There is no hosting invoice, no SSL renewal, no bandwidth overage and no surprise line item in month four.
See every feature applied to your business
A live walkthrough shows exactly which of these run on the plan that fits.