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General contractors and construction firms

Awebsiteforgeneralcontractorsthatrunsonaschedule,likethejobitself

A managed, custom-coded website for general contractors and construction firms: live in 7 days, 90+ PageSpeed, weekly updates, researched articles and Cloudflare hosting included, from one monthly fee.

Book a demoPlans from $127 a month
  • 90+ PageSpeed guaranteed
  • Live in 7 days on Foundation
  • 5 revisions a month

Plus a $697 one-time build fee, invoiced only after your site is live and approved.

We reviewed the draft on handsets rather than a big screen, deliberately. Key information comes first and the contact option is clearly labeled. The days of talking customers through the menu are over.
Lalita Trivedi, Whole-house refurbishment contractor, Durham, NC
Tuff the moose calf foreman waving hello at the gate of a timber-framed job site, holding a tablet that shows a website
Build schedule
  • Foundation7d
  • Framing10d
  • Finish Out15d

Days to launch, by plan, from the published terms.

See how the build digs down

90+

Google PageSpeed guaranteed, mobile and desktop

7

days to launch on Foundation

5

revisions a month, turned around within 2 to 5 working days

$697

one-time build fee, invoiced after launch

Built for every scope of general contracting work

Residential general contractingCommercial constructionDesign-buildRemodeling and renovationCustom home buildingSpecialty and trade contractingGround-up constructionMulti-location firms

Ground conditions

What is usually wrong with a contractor's current site

Most of these are not design flaws. They are structural gaps, and each one quietly costs a bid before it is ever won.

  • One page tries to cover every service

    Framing, remodels and ground-up builds get lumped into a single "construction services" paragraph.

    Buyers cannot tell what you actually build, so they call a competitor whose site names the exact scope.

  • The site is slow on a job-site connection

    A heavy homepage takes seconds to open on the one bar of signal a buyer has between sites.

    The estimate request is abandoned before the form even finishes loading.

  • No page for the towns you actually serve

    A single service area line buried in the footer is the only mention of where you work.

    Local searches for your town go to directory listings instead of your own site.

  • Enquiries land in an inbox nobody checks

    An estimate request submitted at night waits for someone to notice it manually.

    The bid goes to whichever contractor replied first, not whichever contractor is best.

  • The project gallery has not changed in years

    The most recent photo on the site is from a job finished long before the site was even reviewed.

    The site reads as a business that has not taken on work recently, whether or not that is true.

What replaces what

The same five gaps, closed

Now

One vague "construction services" page

Instead

A dedicated page per service you bid, each answer-first

Now

Slow on a job-site connection

Instead

Custom-coded pages, 90+ PageSpeed guaranteed

Now

No page for the towns you serve

Instead

A page per town, crossed with your services

Now

Enquiries sit in an inbox

Instead

Every request routed straight into your CRM

Now

A stale, unsorted gallery

Instead

Projects grouped by scope, updated every week

The build, in section

How the build runs, from the surface down

You pay, you tell us about the business, we call once, we build, it launches, and it keeps improving. Six layers, in that order, with a fixed number of days attached to the one that matters most.

  1. 01

    Layer 01

    You pay the first monthly invoice

    That is what starts the plan. The build fee is not charged at this point and will not be until the site is live and you have signed it off.

    Nothing is charged for the build yet
  2. 02

    Layer 02

    You fill in the onboarding form

    Services you bid, towns and counties you serve, brand assets and the CRM enquiries should land in. It takes about fifteen minutes, and anything you do not have to hand can follow later.

    About 15 minutes
  3. 03

    Layer 03

    One onboarding call fills the gaps

    We go through your answers together, settle anything ambiguous about scope or service area, and agree the launch date rather than guessing at it.

    One call, not a series of them
  4. 04

    Layer 04

    We design and build the whole site

    Custom-coded pages for every service and every town, the gallery organized by scope, the estimate form wired into your CRM, and 90+ PageSpeed held on every page we ship.

    90+ PageSpeed, guaranteed
  5. 05

    Layer 05

    It launches, then the build fee is invoiced

    Live in 7 days on Foundation, 10 on Framing and 15 on Finish Out. The $697 one-time fee is invoiced only once the site is live and you have approved it.

    Live in 7 days on Foundation
  6. 06

    Layer 06

    Weekly updates keep it moving

    The site keeps changing after launch: a finished project added, a service page sharpened, a new town page written, a fresh article published. 5 revisions a month are included, each turned around within 2 to 5 working days.

    Every week, logged in your portal

The order is fixed. The number of days is not a guess: it is the launch window published in the plan you choose. See the plans.

Ready when you are

See your business on a site built like this one, before you commit to anything.

Plans from $127 a month, the $697 build fee invoiced only after launch, live in 7 days on Foundation. A live walkthrough takes about 30 minutes.

Client reviews

Contractors describe what changed after the switch

  • We expected a prettier website; what we actually use every day is the new form. It asks for project location, work scope and proposed start month before anything is sent, which is the information we used to chase by email. The first message is usually enough to act on now.
    Monica NewburyOperations coordinator, Structural alteration specialistStamford, CT · Foundation plan

    Inquiry form and response workflow for renovation inquiries

  • Years of shared renovation inquiries links were my concern, and they treated it as theirs. Every legacy address was cataloged, mapped and tested before go-live. I could share the new site knowing the old links had been taken seriously.
    Juliet BrewsterReception and inquiries lead, Bungalow extension specialistKnoxville, TN · Foundation plan

    Page migration and redirect mapping for renovation inquiries

  • The 'did you receive it?' calls about renovation inquiries were a daily occurrence here. Submitters now see exactly what we will do with their request and when to expect us. It is a small corner of the site that makes the whole process feel finished.
    Oliver UptonCommercial administrator, Open-plan remodel contractorNaperville, IL · Foundation plan

    Submission acknowledgment and follow-up for renovation inquiries

Reviews from clients, published with their permission.

Outcomes

What changes for the business

More estimate requests actually reach you

A fast site and a routed form mean a request lands in your CRM instead of stalling on a slow page or waiting in an inbox nobody is watching.

The right buyer finds the right page

Service and location pages match how people actually search, town by town and scope by scope.

Better proof for every bid

A gallery organized by scope and scale shows the exact kind of job you are being asked to bid.

It keeps working while you are on site

Weekly updates and articles run whether or not anyone in the office has time to touch the site.

One monthly fee, no surprise invoices

Hosting, domain and management sit inside the plan. The build fee is charged once, after you approve the site.

Side by side

Before and after, in a contractor's own terms

  • Service pages
    Before:One page listing "construction services" in general terms.After:A dedicated page for every service you bid, from framing to full design-build.
  • Location coverage
    Before:No page for the towns or counties you actually serve.After:A page for every town served, naming neighborhoods and jurisdictions.
  • Estimate requests
    Before:Requests sit in a shared inbox until someone notices them.After:Every request routes into your CRM the moment it is submitted.
  • Project gallery
    Before:A handful of unsorted photos with no scope or timeline.After:Projects grouped by service and scale, each with a short write-up.
  • Freshness
    Before:The site looks the same as it did on launch day, years ago.After:Weekly updates keep pages and the gallery current, logged in your portal.
  • Search visibility
    Before:SEO sold separately, if it is offered at all.After:Service pages, location pages and weekly articles built into every plan.

The AI Engine

Who answers the phone when you are on the roof?

On Framing and Finish Out, the AI Engine does: an AI receptionist for the calls your team cannot take, a chat agent on your website and replies by text. Each one answers questions about your services and service area, writes down the project details and books the estimate visit onto your calendar.

  • You approve every script before launchBuilt from your real services and estimate process, changed any time as a revision.

  • It never prices or advises on a projectAnything project-specific goes to a person at your business, details already written down.

  • Usage billed at cost, no markupFraming is $267 a month plus usage, billed in arrears at what our AI provider charges us.

  • The AI Engine: an AI receptionist for missed calls

    The problem: Calls and website questions come in while you are on a roof, in a walkthrough or driving, and the caller rings the next contractor on the list.

    An AI receptionist that answers the calls your team cannot take, takes down the project details and books the estimate visit, on Framing and Finish Out.

    What you do: Approve the scripts during onboarding and connect your calendar. Change the scripts any time as a revision.

    How it works
  • AI chat on your website

    The problem: A homeowner browsing at 10pm has a question about whether you do additions in their county, finds no answer, and closes the tab.

    A chat agent on every page that answers questions about your services and service area and books estimate visits, on Framing and Finish Out.

    What you do: Approve the chat scripts during onboarding. Nothing after that unless you want to change them.

    How it works
  • Text message replies, with carrier registration handled

    The problem: A lead who texts gets no reply until the evening, and business texting without carrier registration risks messages being filtered or blocked.

    AI messaging agents that reply to enquiries by text and book visits, with the A2P 10DLC carrier registration filed for you, on Framing and Finish Out.

    What you do: Approve the message scripts and confirm your business details for the carrier registration. We file it.

    How it works

The programme

A construction project runs in phases. So does your site.

The website build for Foundation, Framing and Finish Out is scheduled the way you already schedule work: named phases, in order, with a fixed number of days on the one that ends in a launch date.

A typical project, in order (illustrative sequence, not a timed schedule)

  1. Sitework and permits
  2. Foundation and framing
  3. Rough-in and systems
  4. Finishes and punch list
  5. Walkthrough and handoff

Your website build, by plan (real days, from the published terms)

Foundation7d
Onboarding callDesign and buildLaunch
Framing10d
Onboarding callDesign, build and AI trainingLaunch
Finish Out15d
Onboarding callDesign, build and content setupLaunch

Days are counted from the onboarding call, not from the first invoice. The build fee is invoiced after launch on every plan.

The materials list

What is in every plan

Nothing here is itemized separately later. The $697 build fee is the only one-time cost, and it is invoiced only after launch.

  • A custom-coded site

    Every page built for speed, not assembled from plugins.

  • Service and location pages

    One per service you bid, one per town you serve.

  • Estimate request form

    Wired into your CRM by API, Zapier or Make.

  • A free domain

    Registered in your name for as long as your plan runs.

  • Managed hosting

    Cloudflare SSL, CDN and DDoS protection included.

  • Weekly updates

    Small, real changes logged in your client portal.

  • Researched articles

    On a weekly schedule, cited and answer-first.

  • SEO, AEO, GEO and schema

    Structured to rank, to be quoted and to be cited by AI assistants.

  • Compliance pages

    Privacy, terms, real cookie consent, accessibility statement.

  • Migration with 301s

    Old pages redirected so earned rankings carry over.

  • Client portal

    5 revisions a month, tickets and files in one place.

  • Build fee after launch

    The one-time fee is invoiced only once you approve the site.

The test cube

Six terms, and every one of them provable

Nothing on this cube is a promise about how it will feel to work with us. Each face is a term you can hold us to, taken straight from the plan you sign. Turn it over and read any of them.

Drag it, or focus it and use the arrow keys. It also turns as you scroll.

Why it matters

Speed is not a checkbox. It is why the form gets submitted.

A general contractor's site gets opened on a job site as often as in an office. A page that opens in under a second keeps the estimate request a slow page would have lost.

  • 90+ PageSpeed, guaranteedOn mobile and desktop, for every page we build and host.

  • Ranking built into the structureService and location pages exist from day one, not bolted on as an SEO add-on later.

  • Local ranking, in a real windowOur terms commit to your site ranking for local searches in your area within 3 to 5 months of launch.

90+

Google PageSpeed, guaranteed on mobile and desktop for the pages we build and host.

Why speed wins the estimate request: 90+ PageSpeed, guaranteed; opens fast on job-site signal; the buyer stays on the page; the estimate request gets sent.

Speed and ad spend

Does a faster website make your ads cheaper?

It can. A fast landing page helps reduce what you pay per click and keeps more of the visitors you already paid for, because Google counts landing page experience in Quality Score and because people leave pages that load slowly. Every page we build targets a 90+ Google PageSpeed score on mobile and desktop, and our terms guarantee it for pages we build and host.

  1. 01

    You pay for the click

    Whether it comes from Google Ads, Local Services or a social ad, the money is spent the moment someone taps.

  2. 02

    A slow page loses them

    A buyer standing in their half-finished kitchen will not wait for a heavy page to load. They go back and tap the next contractor.

  3. 03

    A fast page keeps them

    Pages built to a 90+ PageSpeed score open quickly on a phone, so more of the paid clicks actually reach your estimate form.

  4. 04

    And can cost less per click

    Google scores landing page experience as part of Quality Score. A fast, relevant page helps that score, and a better score can lower what you pay per click.

What we do not promise: a set drop in cost per click, a percentage, or a position. Ad costs depend on your bids, your market and your competitors. What we control is the page: fast, focused on one action, and built to match the search that brought the visitor there.

Source: Google Ads Help, "About Quality Score for Search campaigns" (landing page experience is one of three components), checked 2026-09-18.

Search, answers and AI

How will buyers find your company, on Google and in AI answers?

Through four layers built into every plan: SEO so you rank, AEO so your answers get featured, GEO so AI assistants can cite you, and schema so machines understand each page. Our terms commit to your site ranking for local searches in your area within 3 to 5 months of launch.

Four layers under every page: SEO, found on Google; AEO, answers get featured; GEO, AI assistants can cite you; Schema, machines read each page.
  • SEO

    Found on Google for the jobs you bid

    Technical SEO (speed, clean URLs, a sitemap, one clear heading structure) and on-page SEO (a unique title and description per page, internal links between services, towns and articles). Then location pages: one for each town or county you build in, crossed with your services, so a search like "remodeling contractor" plus a town name has a page on your site that answers it.

  • AEO

    The answer that gets lifted off the page

    Answer engine optimization: every service page and article opens with a direct answer, uses the questions buyers actually ask as headings and carries an FAQ block. That is the format featured snippets, voice answers and AI summaries draw from.

  • GEO

    Cited when someone asks an AI assistant

    Generative engine optimization: an llms.txt file, your business name, services and service area stated the same way everywhere, and plain, checkable facts. That makes it easier for assistants such as ChatGPT, Claude, Perplexity and Google AI Overviews to understand and cite you. No one can guarantee an AI answer mentions you; this is what makes it more likely.

  • Schema

    Structured data on every page

    JSON-LD that tells search engines exactly what each page is: Organization or LocalBusiness for your company, Service for each scope, FAQPage for your answers, BreadcrumbList for the structure, and Review only where the reviews are real. It helps pages qualify for richer results and removes guesswork for AI systems.

The detail, service by service: SEO for general contractors and what the search build includes.

Six months out

What does the business look like once the site is running?

The website stops being a job on somebody's list. It is live 7 to 15 days after onboarding depending on plan, and from then on it changes every week without you chasing anyone.

  1. Monday, 7amWeekend estimate requests are already in your CRM, each one carrying the project type, rough scope and town the form asked for.

  2. Mid-morning, between sitesA property manager opens your tenant improvement page on a phone and it loads straight away. The bid request form is one tap away.

  3. Every weekLast month's finished job is in the gallery with its scope and timeline, and nobody in the office had to touch the site.

  4. Six months inThe site carries 2 to 3 researched articles every week since launch, each linked into the service and town pages it supports.

While you are on site: Monday, requests in your CRM; between sites, pages load fast; every week, gallery updated; six months, articles stacked up.
The work stays on site. The website runs itself.

Extracted, not summarised

What contractors say the site changed

Reviews from clients, published with their permission.

  • Core 01
    Our old renovation inquiries routine was a shared inbox and crossed fingers. Every inquiry arrives with an owner, a status, and the context attached. Duplicate replies and orphaned messages have both quietly ended.
    Robin FawcettWorks coordinator, Period property renovation firm, Cedar Rapids, IAGot: Inquiry assignment and staff handover for renovation inquiries

    Section through the job

  • Core 02
    We asked for substance over slogans on the renovation inquiries page, and that is what we got. The page now presents real material with captions that make sense of it. Visitors arrive having already seen how we operate, which shortens the first conversation.
    Neil StocktonBookings coordinator, Heritage renovation contractor, Springfield, MOGot: Reference content and service presentation for renovation inquiries

    Section through the job

  • Core 03
    I judge a project by what happens after launch, and the renovation inquiries handover passed. Contacts, change process, post-publication checks: all written down in plain terms. The site survives my holiday now, which it never did before.
    Stanley SavilleProject coordinator, Residential renovation contractor, Albuquerque, NMGot: Staff handover and maintenance notes for renovation inquiries

    Section through the job

  • Core 04
    They asked to see the questions customers genuinely ask us about renovation inquiries, which I respected. They identified which questions belonged on the site and we checked every answer before launch. Pointing people to the page has replaced hunting through old emails.
    Sana Al-RashidCustomer inquiries lead, Garage conversion and remodel builder, Knoxville, TNGot: FAQ research and editorial review for renovation inquiries

    Section through the job

Three plans

Priced by what runs behind the site

Every plan carries the same $697 one-time build fee, invoiced only after launch. Higher tiers add the AI Engine and the Content Engine.

Foundation

The website, fully managed

$127 / month

Live in 7 days. 2 articles a week.

  • Service, town and gallery pages
  • SEO, AEO, GEO and schema
  • Estimate form into your CRM
  • Hosting, domain, weekly updates
See full details
Finish Out

Everything, plus the Content Engine

$647 / month

Live in 15 days. 3 articles a week.

  • Service, town and gallery pages
  • SEO, AEO, GEO and schema
  • Estimate form into your CRM
  • Hosting, domain, weekly updates
  • AI receptionist, website chat and text replies
  • Content Engine: 3 articles a week
See full details

All three plans in full, with the comparison table: view pricing.

Risk, reversed

What if the site does not deliver?

Then the work continues at our cost, not yours. The guarantees below are written into our terms, with their limits stated as plainly as the promises.

Tuff the moose calf foreman standing proudly in front of a finished two-story family home
  • The build fee comes last

    The $697 build fee is invoiced only after your site is live and you have told us you are satisfied with it.

  • 90+ PageSpeed, guaranteed

    On mobile and desktop for pages we build and host. If a page falls below it because of our work, we fix it at no charge.

  • Local rankings in a stated window

    If your site is not ranking for local searches in your area within 3 to 5 months of launch, we keep doing the search work at no extra charge until it is.

  • Your domain, your content

    The domain is registered in your name. Leave, and we transfer it free and export your content within 14 days.

  • No long contract

    Month to month. Cancel by email with 2 business days notice before your next invoice and no further invoice is raised.

  • The limits, plainly

    Neither guarantee covers changes you or third parties make, content published against our advice, or rankings for terms outside your area or services. The remedy is the corrective work, not a refund: all sales are final, except a duplicate or incorrect charge made by us. Full detail in the terms and the refund policy.

Compliance, included

Which legal and compliance pages come with the site?

Six, on every plan. They help you meet the obligations a US contractor's website usually carries. They are not legal advice, and your state licensing board's own rules always come first.

  • Privacy policy

    Written for how your site actually collects data: estimate forms, the chat agent, analytics. Drafted with state privacy laws such as the California Consumer Privacy Act (CCPA) in mind.

  • Terms of use

    Plain terms for visitors using your site, including that project information on the site is general, not a quote.

  • Cookie policy with real consent

    The consent banner genuinely blocks analytics and marketing scripts until a visitor agrees. A banner that blocks nothing is worse than none.

  • Accessibility statement

    A statement of the standard the site is built to, and how to report a problem. The build itself is made with the Americans with Disabilities Act (ADA) and WCAG 2.2 AA in mind: contrast, keyboard access, alt text.

  • License and insurance display

    A consistent place for your contractor license numbers and insurance details. Some state contractor licensing boards require the license number on advertising, websites included.

  • Text-message consent wording

    Forms that lead to a text or callback carry consent and opt-out wording written with the Telephone Consumer Protection Act (TCPA) in mind, and we file A2P 10DLC carrier registration for text agents.

Timber framing of a new two-story home under construction on a clear day
Photo: D Goug on Pexels

Coverage

Do you work with contractors in my state?

Yes. We build for general contractors anywhere in the United States, from one remote team, with support 9:00 to 17:00 Central Time, Monday to Friday. In busy building markets such as Texas, Florida, California, Arizona, North Carolina and Georgia, local search is crowded, and a page for every town you serve is what separates your site from the directories.

  • TX Texas
  • FL Florida
  • CA California
  • AZ Arizona
  • NC North Carolina
  • GA Georgia
  • TN Tennessee
  • CO Colorado
  • OH Ohio
  • WA Washington

What we build for you is local: a page for each town, county or metro you work in, naming the neighborhoods and permitting jurisdictions you know. That is how a contractor in one county outranks a directory listing, whatever the state.

Before you ask

Questions worth answering first

What exactly do I get for the monthly fee?

A fully managed, custom-coded website built for general contractors: a page for every service you bid, a page for every town you serve, a project gallery, an estimate or bid request form connected to your CRM, weekly detail updates, 2 to 3 researched articles a week depending on tier, and Cloudflare hosting with SSL, CDN and DDoS protection included. Nothing here is itemized separately later.

What is included in each plan?

Every plan includes the custom-coded site, service and town pages, the project gallery, CRM-connected forms, weekly updates, researched articles, the search build (SEO, AEO, GEO and schema), compliance pages, hosting, a domain and 5 revisions a month. Framing adds the AI Engine: an AI receptionist for missed calls, chat on your website and text-message replies that book estimate visits. Finish Out adds the Content Engine, with 3 articles a week instead of 2.

How long until my site is live?

7 days on Foundation, 10 on Framing while the AI agents are trained, and 15 on Finish Out with the content engine running. The clock starts at the onboarding call, not at purchase, so the sooner the onboarding form is in, the sooner you are live.

Can the AI Engine answer phone calls?

Yes. On Framing and Finish Out the AI receptionist answers the calls your team cannot take, answers common questions about your services and service area, takes down the project details and books the estimate visit onto your calendar. Anything project-specific, such as a price or a timeline, is handed to a person at your business.

Will a faster website lower my Google Ads costs?

It can help. Google counts landing page experience as one of the three parts of Quality Score, and a fast, relevant page supports that score, which can lower what you pay per click. A fast page also keeps more of the paid visitors who would otherwise leave while it loads. We do not promise a specific saving; ad costs also depend on your bids, market and competitors.

What is the difference between SEO, AEO and GEO?

SEO gets your pages ranked in search results. AEO (answer engine optimization) shapes pages so a search engine or voice assistant can lift a direct answer from them, as in featured snippets. GEO (generative engine optimization) makes your business easier for AI assistants such as ChatGPT, Claude, Perplexity and Google AI Overviews to understand and cite. Every plan includes all three.

What do I actually pay, and when?

You pay the monthly fee for the tier you choose up front: $127, $267 plus AI usage, or $647 a month. The $697 one-time build fee is invoiced only after your site is live and you are satisfied with it. Domain and hosting are inside the monthly figure.

We already have a website. What happens to it?

We migrate what is worth keeping, most importantly your existing project photos and any pages that are already ranking, and set up 301 redirects from your old URLs so the site does not lose search rankings it has already earned. Your old host and domain are cancelled on your own schedule, not ours.

Do you work with contractors in every state?

Yes. We work with general contractors anywhere in the United States, including busy building markets such as Texas, Florida, California, Arizona, North Carolina and Georgia. The team is remote, support runs 9:00 to 17:00 Central Time, Monday to Friday, and the pages we build for you are local to the towns and counties you actually serve.

Do you provide construction, permitting or safety advice?

No. We are a website design and management company, not a general contractor, construction firm or licensed builder. Articles and pages describe general information for readers researching a contractor; they are never a substitute for a licensed professional's estimate, a jurisdiction's permitting guidance, or your own scope of work with a client.

More on the offer, revisions, articles, hosting and billing: read the full FAQ.

Last layer

See it built for your business, before you commit.

Plans from $127 a month, live in 7 days on Foundation. The $697 build fee is invoiced only once your site is live and you have approved it.

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