Dax Merrow
Website Strategist for Contractors, Fort Worth, TX
Dax writes about the systems that get a construction company found and hired online: service pages, location pages and the enquiry flow that turns a search into a scheduled estimate. He spent years around job-site scheduling software before moving to web strategy, which shows in how he thinks about pages as a build with phases rather than a single launch.
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Standing disclosure
Dax Merrow is an editorial persona writing for GetConstructionWebsite. Personas hold no professional licenses, and nothing they write is advice for a specific project, permit or contract.