Dax Merrow
Website Strategist for Contractors, Fort Worth, TX
Dax writes about the systems that get a construction company found and hired online: service pages, location pages and the enquiry flow that turns a search into a scheduled estimate. He spent years around job-site scheduling software before moving to web strategy, which shows in how he thinks about pages as a build with phases rather than a single launch.
Writes about
Standing disclosure
Dax Merrow is an editorial persona writing for GetConstructionWebsite. Personas hold no professional licenses, and nothing they write is advice for a specific project, permit or contract.
Published work
Articles by Dax Merrow
- Contractor Website Speed, Judged on a Job Site Connection Instead of Office WifiYour site is fast on the office desktop and slow in a truck on the far side of a site. Here is what to measure, what causes it, and what to cut first.Read the article
- Local Search for Construction Companies: The Complete SetupLocal search for a contractor runs on a correctly configured Google Business Profile, consistent business details, and town pages on your own site. Here is the setup.Read the article
- How a Contractor Website Turns Visitors Into Estimate and Bid RequestsWhat the estimate request form asks, where it sits on a service page, who answers and how fast, and how the request gets into a CRM instead of an inbox.Read the article
- The Website Structure a General Contractor Needs to Rank by Service and by TownA general contractor website ranks by having a real page for each service crossed with each town served. Here is the structure that produces that, step by step.Read the article