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Timber frame extension specialist, Ann Arbor, MI

Routing renovation inquiries to the right local team

With renovation inquiries, routing is decided on the page, before anyone lifts a phone.

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The project, in section

From the first inquiry to what changed

Four layers, read from the surface down: what the timber frame extension specialist had, what it was costing them, what we built and what is different now.

  1. 01

    Starting point

    Where it started

    The renovation inquiries information ignored geography entirely. Contact details were listed without any hint of which one served which area.

  2. 02

    The problem

    What it was costing them

    When it comes to renovation inquiries, every misrouted call cost two conversations. The site had the location information; it simply never connected it to the inquiry.

  3. 03

    What we built

    What went in

    Each location's contact information appears next to the relevant description. When someone sends an inquiry, the chosen location travels with it, along with project location, work scope and proposed start month.

    20 working days after content approval
  4. 04

    What changed

    What is different now

    With renovation inquiries, routing is decided on the page, before anyone lifts a phone.

Materials list

What went into the build

  1. Local contact panel
  2. Location selection
  3. Location-aware notifications
  4. Opening hours

Timeline: 20 working days after content approval, including staff review and handover.

People asking about renovation inquiries should not need a map of our internal structure. The page now walks them to the right contact.
Samira HakimFront office supervisor, timber frame extension specialist, Ann Arbor, Michigan

A real client statement, published with permission. The business is described by type and region only.

Your inquiries, next

Want your renovation inquiries to arrive like this?

See the forms, pages and follow-up built for your services and towns in a 30 minute walkthrough. Plans from $127 a month, live in 7 days on Foundation, the $697 build fee invoiced only after launch.

Questions about this project

How long did this project take?

20 working days after content approval, including staff review and handover. The clock started once the content was approved, so the time went on building, checking and handing over rather than waiting on copy.

What was built for this timber frame extension specialist?

Each location's contact information appears next to the relevant description. When someone sends an inquiry, the chosen location travels with it, along with project location, work scope and proposed start month. The pieces used were: local contact panel, location selection, location-aware notifications, opening hours.

Why is the business not named?

The client agreed to share the project and the quote, and we describe the business by its type and region only: a timber frame extension specialist in Ann Arbor, MI with 4 staff. We never publish a client's name, website address or logo in a case study.

Could the same work suit my firm?

If your renovation inquiries arrive the way theirs did, yes. Every GetConstructionWebsite plan includes the site, the forms and the weekly updates, from $127 a month, with the $697 build fee invoiced only after launch. A demo is the quickest way to see it against your own services and towns.

See it built for your business

A live walkthrough of the site you would get, with your services, your towns and a form that asks the right questions first.

Or email hello@getconstructionwebsite.com and a person replies within one working day.