Service page structure
Built for ranking, not just for listing what you do.
SEO for general contractors
SEO for general contractors starts with pages that deserve to rank, not with a separate SEO invoice
SEO for general contractors here means the site is structured to rank from the day it launches: a page per service, a page per town, and researched articles on a weekly schedule, rather than a generic site with SEO sold as an unrelated add-on.
What it costs
- Plans$127 a month
- Build fee$697, after launch
- Live in7 days
- Revisions5 a month
- Domain and hostingIncluded
Who it is for
Who is SEO for general contractors for?
General contractors who have paid for SEO before without seeing estimate requests, or who have never had a site that ranks for anything beyond their own business name.
Ground conditions
Signs you need it
You only show up when someone searches your company name.
A past SEO package produced a report but no new enquiries.
Directories rank above you for "general contractor" plus your town.
Your site has no articles, or none since the year it launched.
01
Service and location pages are the foundation
The largest local SEO gain for a general contractor comes from having a real page for each service crossed with each town served, rather than one page trying to rank for every combination at once. This structure is built into every plan, not sold as a separate SEO package.
- One page per service you bid
- One page per town, county or metro served
- Internal links connecting related service and location pages
02
Speed and technical basics, guaranteed
A 90+ PageSpeed score is guaranteed because page speed is a ranking factor and, more directly, because a slow site loses the enquiry before search ranking even matters. Clean semantic markup, correct heading structure and per-page schema are part of every build, not an audit finding to fix later.
03
Ongoing articles compound over time
Researched articles, published on a weekly schedule and answering questions your buyers actually search, add topical depth around your services and towns month over month. This is the part of SEO that a one-time site build cannot deliver on its own, which is why it runs continuously on every plan.
Deliverables
What you actually get
Location page structure
A page per town, crossed with your services.
90+ PageSpeed guarantee
On mobile and desktop, for pages we build and host.
Weekly researched articles
Answer-first content that compounds topical authority over time.
Technical SEO basics
Semantic markup, schema and correct heading structure on every page.
Not included
What is not included
- Construction, permitting, safety or legal advice. We build the website; the professional service is yours.
- Paid ad management, such as running your Google Ads or social ad campaigns.
- Professional photography or video shoots. We use your photos and improve the gallery as new ones arrive.
- Printed materials, vehicle wraps, signage and trade show displays.
- AI usage fees and text-message carrier fees, which are billed at cost on the plans that include the AI Engine.
- Unused revisions rolling over to the next month.
Timeline and cost
How long it takes and what it costs
- Foundation The website, fully managed$127 a month, live in 7 days
- Framing Everything, plus the AI Engine$267 + usage a month, live in 10 days
- Finish Out Everything, plus the Content Engine$647 + usage a month, live in 15 days
- Build fee one time, every plan$697, invoiced after launch
What drives the price is what runs behind the site: the AI Engine on Framing, the Content Engine on Finish Out. The site itself, hosting and the domain are included on every plan.
Step by step
How the work is done, step by step
- Step 1 · Day 0
Start the plan
Pay the first month. The $697 build fee is not charged yet.
- Step 2 · Same day
Onboarding form
Services, towns served, brand, domain and CRM. About 15 minutes; gaps can follow later.
- Step 3 · Launch clock starts
One onboarding call
We settle scope and service area and agree the launch date. The launch clock starts here.
- Step 4 · 7 to 15 days by plan
Design and build
Every page written and coded, forms wired to your CRM, 90+ PageSpeed checked, old URLs mapped with 301s.
- Step 5 · Launch day
You approve, it launches
You review the site, we launch it, and only then is the $697 build fee invoiced.
- Step 6 · Every week after
Weekly updates
Projects, pages and articles added every week. 5 revisions a month, each within 2 to 5 working days.
Plan by plan
Every feature behind SEO for general contractors, plan by plan
Every feature below is described in plain terms on the features page. The $697 build fee is the same on every plan and is invoiced only after launch.
| Feature | FoundationThe website, fully managed | FramingEverything, plus the AI Engine | Finish OutEverything, plus the Content Engine |
|---|---|---|---|
| Monthly fee | $127 | $267 + AI usage | $647 + AI usage |
| Live in | 7 days | 10 days | 15 days |
| Researched articles a week | 2, 2,500 to 3,200 words | 2, 2,500 to 3,200 words | 3, 2,500 to 3,200 words |
| Revisions a month | 5 included, then $20 each | 5 included, then $20 each | 5 included, then $20 each |
| Pages that open instantly | Included | Included | Included |
| A page for every service you offer | Included | Included | Included |
| A page for every town you build in | Included | Included | Included |
| A project gallery built to win the next bid | Included | Included | Included |
| Enquiries routed straight into your CRM | Included | Included | Included |
| The AI Engine: an AI receptionist for missed calls | Not on this plan | Included | Included |
| AI chat on your website | Not on this plan | Included | Included |
| Text message replies, with carrier registration handled | Not on this plan | Included | Included |
| SEO, AEO and GEO, with schema on every page | Included | Included | Included |
| Researched articles, on a schedule | Included | Included | Included |
| The Content Engine | Not on this plan | Not on this plan | Included |
| Weekly detail updates | Included | Included | Included |
| A client portal for revisions and support | Included | Included | Included |
| Managed Cloudflare hosting | Included | Included | Included |
| Moving from your current site without losing rankings | Included | Included | Included |
| Your domain and your content stay yours | Included | Included | Included |
| Compliance pages that ship with the site | Included | Included | Included |
Risk, reversed
What if the site does not deliver?
Then the work continues at our cost, not yours. The guarantees below are written into our terms, with their limits stated as plainly as the promises.
The build fee comes last
The $697 build fee is invoiced only after your site is live and you have told us you are satisfied with it.
90+ PageSpeed, guaranteed
On mobile and desktop for pages we build and host. If a page falls below it because of our work, we fix it at no charge.
Local rankings in a stated window
If your site is not ranking for local searches in your area within 3 to 5 months of launch, we keep doing the search work at no extra charge until it is.
Your domain, your content
The domain is registered in your name. Leave, and we transfer it free and export your content within 14 days.
No long contract
Month to month. Cancel by email with 2 business days notice before your next invoice and no further invoice is raised.
The limits, plainly
Neither guarantee covers changes you or third parties make, content published against our advice, or rankings for terms outside your area or services. The remedy is the corrective work, not a refund: all sales are final, except a duplicate or incorrect charge made by us. Full detail in the terms and the refund policy.
Client reviews
Client reviews from contractors like you
They asked to see the questions customers genuinely ask us about renovation inquiries, which I respected. They identified which questions belonged on the site and we checked every answer before launch. Pointing people to the page has replaced hunting through old emails.
Sana Al-RashidCustomer inquiries lead, Garage conversion and remodel builderKnoxville, TN · Foundation plan FAQ research and editorial review for renovation inquiries
The old renovation inquiries PDF made sense on a printer and nowhere else. Staff now link to the precise section instead of wishing callers luck with a long document. Callers have stopped apologizing for not being able to read it.
Clifford CranfordSite administrator, Kitchen extension builderAlbuquerque, NM · Foundation plan Structured reference pages for renovation inquiries
We have only just started collecting this data for renovation inquiries, and it has already changed our reviews. The report separates genuine inquiries from raw traffic and leaves message content out of it. It establishes honest measurement without pretending to prove results.
Sidney HoughtonProject administrator, Small works and alterations builderFort Wayne, IN · Foundation plan Basic inquiry source reporting for renovation inquiries
Reviews from clients, published with their permission.
Case studies behind this service
All 20 case studiesWeighing it up
Comparing this with another option?
- WordPress vs GetConstructionWebsiteWordPress wins on total control for a firm with its own web person; a managed site wins when nobody in the office wants to own plugins, updates and hosting.
- Wix vs GetConstructionWebsiteWix wins for a do-it-yourself owner who enjoys building; a managed site wins for a contractor who would rather be on site than in an editor.
- GoHighLevel website builder vs GetConstructionWebsiteHighLevel sites suit agencies managing many simple sites in one account; a custom-coded managed site suits a contractor who needs speed and search depth.
- Hiring a freelancer vs GetConstructionWebsiteA good freelancer wins for a one-off build you will maintain; a managed plan wins when you want the site kept fast, current and growing every week.
Questions about SEO for general contractors
Is SEO a separate cost on top of the monthly fee?
No. Service pages, location pages, technical SEO basics and weekly articles are part of every plan, not a separate line item.
How long until we see ranking improvement?
Local ranking improvement typically develops over 3 to 5 months after launch, since content and links accumulate authority over time. There is no guarantee attached to a specific ranking position, because no legitimate SEO service can promise one.
Do you guarantee a specific ranking position?
No. We guarantee a 90+ PageSpeed score and that your site starts ranking for local searches in your area within the window set out in our terms; we do not guarantee a specific position for a specific keyword, since no honest provider controls that.
Can you help if we already rank for some terms and do not want to lose that?
Yes. If you are migrating from an existing site, we map your existing URLs to their new equivalents with redirects so ranking signal already earned is not lost.
What is AEO and GEO for a contractor?
AEO (answer engine optimization) makes your pages easy to quote in featured snippets and voice answers, through answer-first copy and FAQ blocks. GEO (generative engine optimization) helps AI assistants such as ChatGPT, Claude, Perplexity and Google AI Overviews understand and cite your business. Both are included with the SEO work on every plan.
Does schema markup help a construction company?
Yes. Structured data tells search engines your business details, the services you offer and the questions you answer. We add Organization or LocalBusiness, Service, FAQPage and BreadcrumbList markup to every page by default.
Do location pages still work for local SEO?
When they are genuinely local, yes. A page per town that names the neighborhoods and permitting jurisdictions you know, crossed with your services, is how a contractor ranks for searches that include a place name. Thin pages with the town name swapped do not.
Does a faster site help SEO and ads?
Speed is part of the page experience search engines assess, and Google counts landing page experience in the Quality Score for ads. A fast site helps both; we do not promise a specific ranking or cost-per-click result.
See it built for your business
A live walkthrough of the site you would get, in about 30 minutes. Plans from $127 a month, the $697 build fee invoiced only after launch, domain and hosting included.
Book a demoOr email and a person replies within one working day.