Trade-specific pages
Built around the exact trade rather than generic construction language.
subcontractor website design
Subcontractor website design built around your trade, not the word "construction"
Subcontractor website design ranks by targeting the specific trade by name, concrete, framing, electrical rough-in or another single scope, rather than competing under the broad word "construction" against every general contractor in the area.
What it costs
- Plans$127 a month
- Build fee$697, after launch
- Live in7 days
- Revisions5 a month
- Domain and hostingIncluded
Who it is for
Who is subcontractor website design for?
Specialty and trade contractors, such as concrete, framing, electrical, plumbing, HVAC, roofing and drywall, who win work both from general contractors hiring subs and from owners hiring directly.
Ground conditions
Signs you need it
GCs have to call to confirm you are licensed and insured.
Your site talks about "construction services" rather than your trade.
You cannot tell from an enquiry whether it is a GC or a homeowner.
Your project photos do not show the scope you actually performed.
01
Trade-specific pages, not a catch-all
A page built around "construction services" competes against general contractors for a term it cannot win. Pages built around the specific trade compete in a much smaller, much more relevant field, where the buyer for that exact trade is actually searching.
02
Speaking to homeowners, commercial clients and hiring GCs separately
A homeowner, a commercial client and a general contractor evaluating a new sub are three different audiences with three different concerns. Separate pages address each, rather than one page trying to speak to all three at once.
03
Licenses, certifications and insurance, clearly placed
A general contractor deciding whether to bring on a new sub looks specifically for licenses, certifications and insurance. A dedicated page puts that information where it is expected, rather than buried in a footer or missing entirely.
Deliverables
What you actually get
GC partnership page
Speaks to general contractors evaluating a new sub.
Licenses and insurance page
Clearly placed where a hiring GC looks first.
Project gallery
Organized by scope and client type.
Role-aware quote form
Asks whether the enquiry is a homeowner, commercial client or GC.
Not included
What is not included
- Construction, permitting, safety or legal advice. We build the website; the professional service is yours.
- Paid ad management, such as running your Google Ads or social ad campaigns.
- Professional photography or video shoots. We use your photos and improve the gallery as new ones arrive.
- Printed materials, vehicle wraps, signage and trade show displays.
- AI usage fees and text-message carrier fees, which are billed at cost on the plans that include the AI Engine.
- Unused revisions rolling over to the next month.
Timeline and cost
How long it takes and what it costs
- Foundation The website, fully managed$127 a month, live in 7 days
- Framing Everything, plus the AI Engine$267 + usage a month, live in 10 days
- Finish Out Everything, plus the Content Engine$647 + usage a month, live in 15 days
- Build fee one time, every plan$697, invoiced after launch
What drives the price is what runs behind the site: the AI Engine on Framing, the Content Engine on Finish Out. The site itself, hosting and the domain are included on every plan.
Step by step
How the work is done, step by step
- Step 1 · Day 0
Start the plan
Pay the first month. The $697 build fee is not charged yet.
- Step 2 · Same day
Onboarding form
Services, towns served, brand, domain and CRM. About 15 minutes; gaps can follow later.
- Step 3 · Launch clock starts
One onboarding call
We settle scope and service area and agree the launch date. The launch clock starts here.
- Step 4 · 7 to 15 days by plan
Design and build
Every page written and coded, forms wired to your CRM, 90+ PageSpeed checked, old URLs mapped with 301s.
- Step 5 · Launch day
You approve, it launches
You review the site, we launch it, and only then is the $697 build fee invoiced.
- Step 6 · Every week after
Weekly updates
Projects, pages and articles added every week. 5 revisions a month, each within 2 to 5 working days.
Plan by plan
Every feature behind subcontractor website design, plan by plan
Every feature below is described in plain terms on the features page. The $697 build fee is the same on every plan and is invoiced only after launch.
| Feature | FoundationThe website, fully managed | FramingEverything, plus the AI Engine | Finish OutEverything, plus the Content Engine |
|---|---|---|---|
| Monthly fee | $127 | $267 + AI usage | $647 + AI usage |
| Live in | 7 days | 10 days | 15 days |
| Researched articles a week | 2, 2,500 to 3,200 words | 2, 2,500 to 3,200 words | 3, 2,500 to 3,200 words |
| Revisions a month | 5 included, then $20 each | 5 included, then $20 each | 5 included, then $20 each |
| Pages that open instantly | Included | Included | Included |
| A page for every service you offer | Included | Included | Included |
| A page for every town you build in | Included | Included | Included |
| A project gallery built to win the next bid | Included | Included | Included |
| Enquiries routed straight into your CRM | Included | Included | Included |
| The AI Engine: an AI receptionist for missed calls | Not on this plan | Included | Included |
| AI chat on your website | Not on this plan | Included | Included |
| Text message replies, with carrier registration handled | Not on this plan | Included | Included |
| SEO, AEO and GEO, with schema on every page | Included | Included | Included |
| Researched articles, on a schedule | Included | Included | Included |
| The Content Engine | Not on this plan | Not on this plan | Included |
| Weekly detail updates | Included | Included | Included |
| A client portal for revisions and support | Included | Included | Included |
| Managed Cloudflare hosting | Included | Included | Included |
| Moving from your current site without losing rankings | Included | Included | Included |
| Your domain and your content stay yours | Included | Included | Included |
| Compliance pages that ship with the site | Included | Included | Included |
Risk, reversed
What if the site does not deliver?
Then the work continues at our cost, not yours. The guarantees below are written into our terms, with their limits stated as plainly as the promises.
The build fee comes last
The $697 build fee is invoiced only after your site is live and you have told us you are satisfied with it.
90+ PageSpeed, guaranteed
On mobile and desktop for pages we build and host. If a page falls below it because of our work, we fix it at no charge.
Local rankings in a stated window
If your site is not ranking for local searches in your area within 3 to 5 months of launch, we keep doing the search work at no extra charge until it is.
Your domain, your content
The domain is registered in your name. Leave, and we transfer it free and export your content within 14 days.
No long contract
Month to month. Cancel by email with 2 business days notice before your next invoice and no further invoice is raised.
The limits, plainly
Neither guarantee covers changes you or third parties make, content published against our advice, or rankings for terms outside your area or services. The remedy is the corrective work, not a refund: all sales are final, except a duplicate or incorrect charge made by us. Full detail in the terms and the refund policy.
Client reviews
Client reviews from contractors like you
We expected a prettier website; what we actually use every day is the new form. It asks for project location, work scope and proposed start month before anything is sent, which is the information we used to chase by email. The first message is usually enough to act on now.
Monica NewburyOperations coordinator, Structural alteration specialistStamford, CT · Foundation plan Inquiry form and response workflow for renovation inquiries
Our deliberately awkward question was: what if the renovation inquiries form breaks? The answer became a published fallback plus a delivery check we can run ourselves. We now know the fallback exists before the day we need it.
Kirsten GrenvilleFront office supervisor, Timber frame extension specialistCedar Rapids, IA · Foundation plan Contact resilience and delivery checks for renovation inquiries
We reviewed the draft on handsets rather than a big screen, deliberately. Key information comes first and the contact option is clearly labeled. The days of talking customers through the menu are over.
Lalita TrivediOffice administrator, Whole-house refurbishment contractorDurham, NC · Foundation plan Mobile navigation and page layout for renovation inquiries
Reviews from clients, published with their permission.
Weighing it up
Comparing this with another option?
- WordPress vs GetConstructionWebsiteWordPress wins on total control for a firm with its own web person; a managed site wins when nobody in the office wants to own plugins, updates and hosting.
- Wix vs GetConstructionWebsiteWix wins for a do-it-yourself owner who enjoys building; a managed site wins for a contractor who would rather be on site than in an editor.
- GoHighLevel website builder vs GetConstructionWebsiteHighLevel sites suit agencies managing many simple sites in one account; a custom-coded managed site suits a contractor who needs speed and search depth.
- Hiring a freelancer vs GetConstructionWebsiteA good freelancer wins for a one-off build you will maintain; a managed plan wins when you want the site kept fast, current and growing every week.
Questions about subcontractor website design
Should we build around our trade name or "construction services"?
Your trade name. A page built around "construction services" competes against every general contractor in the area, while a page named for your specific trade competes in a much smaller, more relevant field.
Can the site speak to general contractors hiring us as a sub?
Yes, through a dedicated GC partnership page addressing reliability, scheduling and repeat work, separate from the homeowner-facing pages.
Where do licenses and insurance appear?
On their own clearly labeled page, where a general contractor evaluating a new sub looks for that information specifically.
Can the quote form distinguish a homeowner from a GC enquiry?
Yes. The form asks who is enquiring, so the routed request and first reply match the relationship.
Do subcontractors need a website?
If you want work beyond your existing GC relationships, yes. General contractors check a sub's licensing, insurance and past scopes online, and owners search by trade and town.
Can the site help us get on GC bid lists?
It helps by making prequalification easy: a GC partnership page with your trade scopes, licenses, insurance, safety information and capacity, and a form for bid invitations.
Should each trade scope have its own page?
Yes, if you perform several. A concrete contractor doing foundations, flatwork and decorative work reaches three different buyers with three pages.
Can the quote form route GC and homeowner enquiries differently?
Yes. The form asks who is enquiring, and the enquiry can be tagged or routed differently in your CRM.
See it built for your business
A live walkthrough of the site you would get, in about 30 minutes. Plans from $127 a month, the $697 build fee invoiced only after launch, domain and hosting included.
Book a demoOr email and a person replies within one working day.