A design language to start from
Reduces the design phase without reducing the content work.
A construction website template here is a starting point for layout and design language, not a finished site: every template is rebuilt around your actual services, service area, brand colors and project photos before it launches.
What it costs
Ground conditions
You bought a construction theme and it still has placeholder text on some pages.
Your site looks like three competitors who used the same template.
Changing a template layout needs a developer you no longer have.
The template was fast in the demo and slow once your photos went in.
Who it is for
Contractors who would rather start from a proven layout than a blank page, but do not want a site that looks like every other contractor using the same theme.
01
Starting from a template shortens the design phase, but the content is never templated. Service pages, location pages and the project gallery are built from your real business, so the finished site never reads as a generic template with your logo pasted on top.
02
Colors move to your brand palette, the layout is adjusted to fit however many services and towns you cover, and every page of placeholder text is replaced with copy written for your specific business, sourced during onboarding.

03
A live demo walks through a build for general contractors on your screen, in your colors, so you can see the actual layout and design language before deciding, rather than judging from static screenshots alone.
Deliverables
Reduces the design phase without reducing the content work.
Every template is restyled to your palette before launch, never generic.
No placeholder copy ships. Every page reflects your real services.
See the design applied to a business like yours before you buy.
Not included
Timeline and cost
What drives the price is what runs behind the site: the AI Engine on Framing, the Content Engine on Finish Out. The site itself, hosting and the domain are included on every plan.
Step by step
Pay the first month. The $697 build fee is not charged yet.
Services, towns served, brand, domain and CRM. About 15 minutes; gaps can follow later.
We settle scope and service area and agree the launch date. The launch clock starts here.
Every page written and coded, forms wired to your CRM, 90+ PageSpeed checked, old URLs mapped with 301s.
You review the site, we launch it, and only then is the $697 build fee invoiced.
Projects, pages and articles added every week. 5 revisions a month, each within 2 to 5 working days.
Plan by plan
Every feature below is described in plain terms on the features page. The $697 build fee is the same on every plan and is invoiced only after launch.
| Feature | FoundationThe website, fully managed | FramingEverything, plus the AI Engine | Finish OutEverything, plus the Content Engine |
|---|---|---|---|
| Monthly fee | $127 | $267 + AI usage | $647 + AI usage |
| Live in | 7 days | 10 days | 15 days |
| Researched articles a week | 2, 2,500 to 3,200 words | 2, 2,500 to 3,200 words | 3, 2,500 to 3,200 words |
| Revisions a month | 5 included, then $20 each | 5 included, then $20 each | 5 included, then $20 each |
| Pages that open instantly | Included | Included | Included |
| A page for every service you offer | Included | Included | Included |
| A page for every town you build in | Included | Included | Included |
| A project gallery built to win the next bid | Included | Included | Included |
| Enquiries routed straight into your CRM | Included | Included | Included |
| The AI Engine: an AI receptionist for missed calls | Not on this plan | Included | Included |
| AI chat on your website | Not on this plan | Included | Included |
| Text message replies, with carrier registration handled | Not on this plan | Included | Included |
| SEO, AEO and GEO, with schema on every page | Included | Included | Included |
| Researched articles, on a schedule | Included | Included | Included |
| The Content Engine | Not on this plan | Not on this plan | Included |
| Weekly detail updates | Included | Included | Included |
| A client portal for revisions and support | Included | Included | Included |
| Managed Cloudflare hosting | Included | Included | Included |
| Moving from your current site without losing rankings | Included | Included | Included |
| Your domain and your content stay yours | Included | Included | Included |
| Compliance pages that ship with the site | Included | Included | Included |
Client reviews
We reviewed the draft on handsets rather than a big screen, deliberately. Key information comes first and the contact option is clearly labeled. The days of talking customers through the menu are over.
Mobile navigation and page layout for renovation inquiries
The idea that visitors could sort themselves before writing seemed obvious only in hindsight. Visitors choose what they are doing first, and each choice leads to a fit-for-purpose form. Our inbox finally reads like the conversations it actually contains.
Inquiry categories and guided navigation for renovation inquiries
We expected a prettier website; what we actually use every day is the new form. It asks for project location, work scope and proposed start month before anything is sent, which is the information we used to chase by email. The first message is usually enough to act on now.
Inquiry form and response workflow for renovation inquiries
Reviews from clients, published with their permission.
Risk, reversed
Then the work continues at our cost, not yours. The guarantees below are written into our terms, with their limits stated as plainly as the promises.
The $697 build fee is invoiced only after your site is live and you have told us you are satisfied with it.
On mobile and desktop for pages we build and host. If a page falls below it because of our work, we fix it at no charge.
If your site is not ranking for local searches in your area within 3 to 5 months of launch, we keep doing the search work at no extra charge until it is.
The domain is registered in your name. Leave, and we transfer it free and export your content within 14 days.
Month to month. Cancel by email with 2 business days notice before your next invoice and no further invoice is raised.
Neither guarantee covers changes you or third parties make, content published against our advice, or rankings for terms outside your area or services. The remedy is the corrective work, not a refund: all sales are final, except a duplicate or incorrect charge made by us. Full detail in the terms and the refund policy.
Weighing it up
No. Colors, layout proportions and every piece of copy are adjusted to your business before launch, so the finished site reads as built for you.
Yes, through a live demo. Until published designs are available, the fastest way to see the layout applied to your business is a 30-minute walkthrough on your screen.
Yes. The demo shows the current design language; specific layout adjustments are captured during onboarding and built as part of the launch, not billed as extra revisions.
Yes, the page structure and gallery presentation differ based on which kind of work you take on, set during onboarding.
A template saves design time, but the ranking and conversion work is in the content: service pages, town pages, a sorted gallery and a connected form. We use starting designs to move faster, then rebuild them around your business so nothing generic ships.
Many commercial themes are heavy. Our starting designs are custom coded and carry the same speed guarantee as every page we build.
Layout changes are handled as revisions. A full redesign is a bigger request, and we will tell you plainly if it needs more than a revision.
Templates only describe the look. The plan decides the rest: every plan includes articles, and Framing and Finish Out add the AI Engine.
A live walkthrough of the site you would get, in about 30 minutes. Plans from $127 a month, the $697 build fee invoiced only after launch, domain and hosting included.
Book a demoOr email and a person replies within one working day.
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