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construction website redesign

Construction website redesign without losing the search visibility you already earned

A construction website redesign done correctly maps every existing URL to its new equivalent with 301 redirects before launch, so the redesign is a genuine upgrade rather than a relaunch that quietly loses rankings your old site had already earned.

What it costs

  • Plans$127 a month
  • Build fee$697, after launch
  • Live in7 days
  • Revisions5 a month
  • Domain and hostingIncluded

Ground conditions

Signs you need it

  • The site looks older than the work you are doing now.

  • You are afraid a new site will lose the few pages that rank.

  • Your current builder or host makes every change a chore.

  • Mobile visitors struggle to find the estimate form.

Who it is for

Who is construction website redesign for?

Contractors with an existing site that has some search visibility worth protecting, but looks dated, loads slowly or cannot be updated without a developer.

01

What gets migrated, and what does not

Existing project photos, service descriptions worth keeping, and any pages already ranking are audited before the redesign starts. Outdated services, old team members and stale promotions are dropped rather than carried forward by default.

02

Redirects, mapped before launch, not after

Every old URL that has any search visibility is mapped to its new equivalent page with a 301 redirect, configured before the new site goes live. This is the step most DIY redesigns skip, and it is the single biggest cause of a redesign losing traffic it should have kept.

Measure twice, launch once: audit every old page; map each URL with a 301; launch the new site; earned rankings carry over.

03

Why a redesign, not a patch

A site built years ago on a page builder or an outdated platform accumulates slow pages, broken plugins and a structure that cannot support a page per service and per town. A redesign onto a custom-coded build fixes the structural ceiling rather than patching symptoms on top of it.

Deliverables

What you actually get

  • Existing site audit

    Identifies what to keep, what to drop and what needs redirecting.

  • 301 redirect mapping

    Every old URL with search visibility maps to its new equivalent.

  • Photo and content migration

    Existing project photos and worthwhile copy carried forward.

  • Speed upgrade

    A 90+ PageSpeed score guaranteed on the rebuilt site.

  • Weekly updates from day one

    The redesigned site keeps improving instead of going stale again.

Not included

What is not included

  • Construction, permitting, safety or legal advice. We build the website; the professional service is yours.
  • Paid ad management, such as running your Google Ads or social ad campaigns.
  • Professional photography or video shoots. We use your photos and improve the gallery as new ones arrive.
  • Printed materials, vehicle wraps, signage and trade show displays.
  • AI usage fees and text-message carrier fees, which are billed at cost on the plans that include the AI Engine.
  • Unused revisions rolling over to the next month.

Timeline and cost

How long it takes and what it costs

  • Foundation The website, fully managed$127 a month, live in 7 days
  • Framing Everything, plus the AI Engine$267 + usage a month, live in 10 days
  • Finish Out Everything, plus the Content Engine$647 + usage a month, live in 15 days
  • Build fee one time, every plan$697, invoiced after launch

What drives the price is what runs behind the site: the AI Engine on Framing, the Content Engine on Finish Out. The site itself, hosting and the domain are included on every plan.

Step by step

How the work is done, step by step

  1. Step 1 · Day 0

    Start the plan

    Pay the first month. The $697 build fee is not charged yet.

  2. Step 2 · Same day

    Onboarding form

    Services, towns served, brand, domain and CRM. About 15 minutes; gaps can follow later.

  3. Step 3 · Launch clock starts

    One onboarding call

    We settle scope and service area and agree the launch date. The launch clock starts here.

  4. Step 4 · 7 to 15 days by plan

    Design and build

    Every page written and coded, forms wired to your CRM, 90+ PageSpeed checked, old URLs mapped with 301s.

  5. Step 5 · Launch day

    You approve, it launches

    You review the site, we launch it, and only then is the $697 build fee invoiced.

  6. Step 6 · Every week after

    Weekly updates

    Projects, pages and articles added every week. 5 revisions a month, each within 2 to 5 working days.

Plan by plan

Every feature behind construction website redesign, plan by plan

Every feature below is described in plain terms on the features page. The $697 build fee is the same on every plan and is invoiced only after launch.

Features and terms by plan
FeatureFoundationThe website, fully managedFramingEverything, plus the AI EngineFinish OutEverything, plus the Content Engine
Monthly fee$127$267 + AI usage$647 + AI usage
Live in7 days10 days15 days
Researched articles a week2, 2,500 to 3,200 words2, 2,500 to 3,200 words3, 2,500 to 3,200 words
Revisions a month5 included, then $20 each5 included, then $20 each5 included, then $20 each
Pages that open instantly Included Included Included
A page for every service you offer Included Included Included
A page for every town you build in Included Included Included
A project gallery built to win the next bid Included Included Included
Enquiries routed straight into your CRM Included Included Included
The AI Engine: an AI receptionist for missed callsNot on this plan Included Included
AI chat on your websiteNot on this plan Included Included
Text message replies, with carrier registration handledNot on this plan Included Included
SEO, AEO and GEO, with schema on every page Included Included Included
Researched articles, on a schedule Included Included Included
The Content EngineNot on this planNot on this plan Included
Weekly detail updates Included Included Included
A client portal for revisions and support Included Included Included
Managed Cloudflare hosting Included Included Included
Moving from your current site without losing rankings Included Included Included
Your domain and your content stay yours Included Included Included
Compliance pages that ship with the site Included Included Included

Client reviews

Client reviews from contractors like you

  • The old renovation inquiries PDF made sense on a printer and nowhere else. Staff now link to the precise section instead of wishing callers luck with a long document. Callers have stopped apologizing for not being able to read it.
    Clifford CranfordSite administrator, Kitchen extension builderAlbuquerque, NM · Foundation plan

    Structured reference pages for renovation inquiries

  • We suspected our renovation inquiries content existed in two versions. The audit found more. Everything now lives in one maintained reference, with the duplicates retired or redirected. Customers no longer quote wording we retired two years ago.
    Sylvia BentleyEstimating assistant, New-build housing developerProvo, UT · Foundation plan

    Content audit and update process for renovation inquiries

  • We asked for substance over slogans on the renovation inquiries page, and that is what we got. The page now presents real material with captions that make sense of it. Visitors arrive having already seen how we operate, which shortens the first conversation.
    Neil StocktonBookings coordinator, Heritage renovation contractorSpringfield, MO · Foundation plan

    Reference content and service presentation for renovation inquiries

Reviews from clients, published with their permission.

Risk, reversed

What if the site does not deliver?

Then the work continues at our cost, not yours. The guarantees below are written into our terms, with their limits stated as plainly as the promises.

  • The build fee comes last

    The $697 build fee is invoiced only after your site is live and you have told us you are satisfied with it.

  • 90+ PageSpeed, guaranteed

    On mobile and desktop for pages we build and host. If a page falls below it because of our work, we fix it at no charge.

  • Local rankings in a stated window

    If your site is not ranking for local searches in your area within 3 to 5 months of launch, we keep doing the search work at no extra charge until it is.

  • Your domain, your content

    The domain is registered in your name. Leave, and we transfer it free and export your content within 14 days.

  • No long contract

    Month to month. Cancel by email with 2 business days notice before your next invoice and no further invoice is raised.

  • The limits, plainly

    Neither guarantee covers changes you or third parties make, content published against our advice, or rankings for terms outside your area or services. The remedy is the corrective work, not a refund: all sales are final, except a duplicate or incorrect charge made by us. Full detail in the terms and the refund policy.

Questions about construction website redesign

Will a redesign hurt our current search rankings?

Not if it is done with redirects, which it is. Every old URL with existing search visibility is mapped to its new equivalent page before launch specifically to prevent the drop that happens when a redesign skips this step.

What happens to our existing project photos?

They are audited and carried forward where they are still relevant, then organized into the new gallery structure by service and scale.

How long does a redesign take?

The same launch windows as a new build: 7, 10 or 15 days depending on tier, from the onboarding call.

Our current site is on an old page builder. Does that matter?

It is part of why a redesign helps. The new site is custom coded rather than assembled from plugins, which removes the slowdown and fragility that accumulates on older page-builder platforms.

How do you protect rankings during a redesign?

We list every existing URL, map each one to its closest new page and set up 301 redirects before launch. That carries the ranking signal of your old pages to the new ones.

Can we keep our domain and email?

Yes. Your domain stays yours and we point it at the new site. Email is separate from the website and keeps working.

Will you keep our existing content?

We keep what is worth keeping, especially project photos and any page that already ranks, and rewrite what is thin. You approve everything before launch.

Do we pay for the redesign up front?

No. The first month starts the build and the one-time build fee is invoiced only after the new site is live and you have approved it.

See it built for your business

A live walkthrough of the site you would get, in about 30 minutes. Plans from $127 a month, the $697 build fee invoiced only after launch, domain and hosting included.

Book a demo

Or email and a person replies within one working day.