Existing site audit
Identifies what to keep, what to drop and what needs redirecting.
A construction website redesign done correctly maps every existing URL to its new equivalent with 301 redirects before launch, so the redesign is a genuine upgrade rather than a relaunch that quietly loses rankings your old site had already earned.
What it costs
Ground conditions
The site looks older than the work you are doing now.
You are afraid a new site will lose the few pages that rank.
Your current builder or host makes every change a chore.
Mobile visitors struggle to find the estimate form.
Who it is for
Contractors with an existing site that has some search visibility worth protecting, but looks dated, loads slowly or cannot be updated without a developer.
01
Existing project photos, service descriptions worth keeping, and any pages already ranking are audited before the redesign starts. Outdated services, old team members and stale promotions are dropped rather than carried forward by default.
02
Every old URL that has any search visibility is mapped to its new equivalent page with a 301 redirect, configured before the new site goes live. This is the step most DIY redesigns skip, and it is the single biggest cause of a redesign losing traffic it should have kept.

03
A site built years ago on a page builder or an outdated platform accumulates slow pages, broken plugins and a structure that cannot support a page per service and per town. A redesign onto a custom-coded build fixes the structural ceiling rather than patching symptoms on top of it.
Deliverables
Identifies what to keep, what to drop and what needs redirecting.
Every old URL with search visibility maps to its new equivalent.
Existing project photos and worthwhile copy carried forward.
A 90+ PageSpeed score guaranteed on the rebuilt site.
The redesigned site keeps improving instead of going stale again.
Not included
Timeline and cost
What drives the price is what runs behind the site: the AI Engine on Framing, the Content Engine on Finish Out. The site itself, hosting and the domain are included on every plan.
Step by step
Pay the first month. The $697 build fee is not charged yet.
Services, towns served, brand, domain and CRM. About 15 minutes; gaps can follow later.
We settle scope and service area and agree the launch date. The launch clock starts here.
Every page written and coded, forms wired to your CRM, 90+ PageSpeed checked, old URLs mapped with 301s.
You review the site, we launch it, and only then is the $697 build fee invoiced.
Projects, pages and articles added every week. 5 revisions a month, each within 2 to 5 working days.
Plan by plan
Every feature below is described in plain terms on the features page. The $697 build fee is the same on every plan and is invoiced only after launch.
| Feature | FoundationThe website, fully managed | FramingEverything, plus the AI Engine | Finish OutEverything, plus the Content Engine |
|---|---|---|---|
| Monthly fee | $127 | $267 + AI usage | $647 + AI usage |
| Live in | 7 days | 10 days | 15 days |
| Researched articles a week | 2, 2,500 to 3,200 words | 2, 2,500 to 3,200 words | 3, 2,500 to 3,200 words |
| Revisions a month | 5 included, then $20 each | 5 included, then $20 each | 5 included, then $20 each |
| Pages that open instantly | Included | Included | Included |
| A page for every service you offer | Included | Included | Included |
| A page for every town you build in | Included | Included | Included |
| A project gallery built to win the next bid | Included | Included | Included |
| Enquiries routed straight into your CRM | Included | Included | Included |
| The AI Engine: an AI receptionist for missed calls | Not on this plan | Included | Included |
| AI chat on your website | Not on this plan | Included | Included |
| Text message replies, with carrier registration handled | Not on this plan | Included | Included |
| SEO, AEO and GEO, with schema on every page | Included | Included | Included |
| Researched articles, on a schedule | Included | Included | Included |
| The Content Engine | Not on this plan | Not on this plan | Included |
| Weekly detail updates | Included | Included | Included |
| A client portal for revisions and support | Included | Included | Included |
| Managed Cloudflare hosting | Included | Included | Included |
| Moving from your current site without losing rankings | Included | Included | Included |
| Your domain and your content stay yours | Included | Included | Included |
| Compliance pages that ship with the site | Included | Included | Included |
Client reviews
The old renovation inquiries PDF made sense on a printer and nowhere else. Staff now link to the precise section instead of wishing callers luck with a long document. Callers have stopped apologizing for not being able to read it.
Structured reference pages for renovation inquiries
We suspected our renovation inquiries content existed in two versions. The audit found more. Everything now lives in one maintained reference, with the duplicates retired or redirected. Customers no longer quote wording we retired two years ago.
Content audit and update process for renovation inquiries
We asked for substance over slogans on the renovation inquiries page, and that is what we got. The page now presents real material with captions that make sense of it. Visitors arrive having already seen how we operate, which shortens the first conversation.
Reference content and service presentation for renovation inquiries
Reviews from clients, published with their permission.
Risk, reversed
Then the work continues at our cost, not yours. The guarantees below are written into our terms, with their limits stated as plainly as the promises.
The $697 build fee is invoiced only after your site is live and you have told us you are satisfied with it.
On mobile and desktop for pages we build and host. If a page falls below it because of our work, we fix it at no charge.
If your site is not ranking for local searches in your area within 3 to 5 months of launch, we keep doing the search work at no extra charge until it is.
The domain is registered in your name. Leave, and we transfer it free and export your content within 14 days.
Month to month. Cancel by email with 2 business days notice before your next invoice and no further invoice is raised.
Neither guarantee covers changes you or third parties make, content published against our advice, or rankings for terms outside your area or services. The remedy is the corrective work, not a refund: all sales are final, except a duplicate or incorrect charge made by us. Full detail in the terms and the refund policy.
Weighing it up
Not if it is done with redirects, which it is. Every old URL with existing search visibility is mapped to its new equivalent page before launch specifically to prevent the drop that happens when a redesign skips this step.
They are audited and carried forward where they are still relevant, then organized into the new gallery structure by service and scale.
The same launch windows as a new build: 7, 10 or 15 days depending on tier, from the onboarding call.
It is part of why a redesign helps. The new site is custom coded rather than assembled from plugins, which removes the slowdown and fragility that accumulates on older page-builder platforms.
We list every existing URL, map each one to its closest new page and set up 301 redirects before launch. That carries the ranking signal of your old pages to the new ones.
Yes. Your domain stays yours and we point it at the new site. Email is separate from the website and keeps working.
We keep what is worth keeping, especially project photos and any page that already ranks, and rewrite what is thin. You approve everything before launch.
No. The first month starts the build and the one-time build fee is invoiced only after the new site is live and you have approved it.
A live walkthrough of the site you would get, in about 30 minutes. Plans from $127 a month, the $697 build fee invoiced only after launch, domain and hosting included.
Book a demoOr email and a person replies within one working day.
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