Custom-coded pages
No page-builder plugins, so speed does not degrade as the site grows.
Construction company website development here means every page is custom coded and served from a global edge network, guaranteeing a 90+ PageSpeed score, rather than a stack of page-builder plugins that slow down as more are added.
What it costs
Ground conditions
The site slows down every time a page or plugin is added.
Nobody knows who holds the hosting login or when the SSL certificate renews.
Form submissions sometimes never arrive, and nobody finds out until a customer calls.
A developer quotes by the hour for every small change.
Who it is for
Construction companies whose current site is slow, patched together from plugins, or built by someone who is no longer around, and who want a site engineered to stay fast and connected to their CRM as it grows.
01
A construction website carries a lot: service pages, location pages, a project gallery, forms, and a growing blog. A page-builder approach slows down as those pieces accumulate. A custom-coded build stays fast regardless of how many pages the site eventually carries, which matters because the plan is built to grow, not to be replaced in two years.
02
Estimate requests and bid requests are built as structured forms that route directly into your CRM by API, Zapier or Make, whichever your CRM supports. That is development work done during onboarding, not a plugin bolted on afterward that breaks when the CRM updates its own system.

03
The site is deployed to Cloudflare's global network with SSL, CDN and DDoS protection configured as part of the build, included in the monthly fee. There is no separate hosting account for you to manage, patch or forget about while you are running job sites.
Deliverables
No page-builder plugins, so speed does not degrade as the site grows.
Estimate and bid forms connected by direct API, Zapier or Make.
Cloudflare hosting with patching and uptime monitoring included.
On both mobile and desktop, for pages we build and host.
Researched articles published on a weekly schedule as part of the plan.
Not included
Timeline and cost
What drives the price is what runs behind the site: the AI Engine on Framing, the Content Engine on Finish Out. The site itself, hosting and the domain are included on every plan.
Step by step
Pay the first month. The $697 build fee is not charged yet.
Services, towns served, brand, domain and CRM. About 15 minutes; gaps can follow later.
We settle scope and service area and agree the launch date. The launch clock starts here.
Every page written and coded, forms wired to your CRM, 90+ PageSpeed checked, old URLs mapped with 301s.
You review the site, we launch it, and only then is the $697 build fee invoiced.
Projects, pages and articles added every week. 5 revisions a month, each within 2 to 5 working days.
Plan by plan
Every feature below is described in plain terms on the features page. The $697 build fee is the same on every plan and is invoiced only after launch.
| Feature | FoundationThe website, fully managed | FramingEverything, plus the AI Engine | Finish OutEverything, plus the Content Engine |
|---|---|---|---|
| Monthly fee | $127 | $267 + AI usage | $647 + AI usage |
| Live in | 7 days | 10 days | 15 days |
| Researched articles a week | 2, 2,500 to 3,200 words | 2, 2,500 to 3,200 words | 3, 2,500 to 3,200 words |
| Revisions a month | 5 included, then $20 each | 5 included, then $20 each | 5 included, then $20 each |
| Pages that open instantly | Included | Included | Included |
| A page for every service you offer | Included | Included | Included |
| A page for every town you build in | Included | Included | Included |
| A project gallery built to win the next bid | Included | Included | Included |
| Enquiries routed straight into your CRM | Included | Included | Included |
| The AI Engine: an AI receptionist for missed calls | Not on this plan | Included | Included |
| AI chat on your website | Not on this plan | Included | Included |
| Text message replies, with carrier registration handled | Not on this plan | Included | Included |
| SEO, AEO and GEO, with schema on every page | Included | Included | Included |
| Researched articles, on a schedule | Included | Included | Included |
| The Content Engine | Not on this plan | Not on this plan | Included |
| Weekly detail updates | Included | Included | Included |
| A client portal for revisions and support | Included | Included | Included |
| Managed Cloudflare hosting | Included | Included | Included |
| Moving from your current site without losing rankings | Included | Included | Included |
| Your domain and your content stay yours | Included | Included | Included |
| Compliance pages that ship with the site | Included | Included | Included |
Client reviews
The 'did you receive it?' calls about renovation inquiries were a daily occurrence here. Submitters now see exactly what we will do with their request and when to expect us. It is a small corner of the site that makes the whole process feel finished.
Submission acknowledgment and follow-up for renovation inquiries
Our old renovation inquiries routine was a shared inbox and crossed fingers. Every inquiry arrives with an owner, a status, and the context attached. Duplicate replies and orphaned messages have both quietly ended.
Inquiry assignment and staff handover for renovation inquiries
We approved the new renovation inquiries form only after trying hard to break it. It points at exactly what needs fixing and preserves everything else. Staff demonstrating the form to a customer no longer have to apologize for it.
Form usability and error handling for renovation inquiries
Reviews from clients, published with their permission.
Risk, reversed
Then the work continues at our cost, not yours. The guarantees below are written into our terms, with their limits stated as plainly as the promises.
The $697 build fee is invoiced only after your site is live and you have told us you are satisfied with it.
On mobile and desktop for pages we build and host. If a page falls below it because of our work, we fix it at no charge.
If your site is not ranking for local searches in your area within 3 to 5 months of launch, we keep doing the search work at no extra charge until it is.
The domain is registered in your name. Leave, and we transfer it free and export your content within 14 days.
Month to month. Cancel by email with 2 business days notice before your next invoice and no further invoice is raised.
Neither guarantee covers changes you or third parties make, content published against our advice, or rankings for terms outside your area or services. The remedy is the corrective work, not a refund: all sales are final, except a duplicate or incorrect charge made by us. Full detail in the terms and the refund policy.
Weighing it up
A custom-coded approach rather than page-builder plugins, so speed and reliability do not degrade as pages are added over time.
In almost every case, yes, by direct API, Zapier or Make. Tell us your CRM during onboarding and the connection is configured before launch.
We do. Hosting, security patching and uptime monitoring are included in the plan, along with weekly content updates.
No. Weekly updates and included revisions mean the build continues in small, real increments for as long as your plan is active.
A page builder adds layers of code to every page, and each plugin adds more. Custom-coded pages ship only what the page needs, which is how we can guarantee the speed score in our terms and keep it as the site grows.
Forms post directly to your CRM by API, Zapier or Make, set up and tested during onboarding before launch. If you do not have a CRM yet, submissions arrive as structured notifications until you do.
The site runs on Cloudflare with SSL, CDN and DDoS protection included. There is no plugin stack to patch, and platform updates and uptime monitoring are handled by us.
Where your tool has an API or connects through Zapier or Make, usually yes. Tell us what you use during onboarding and we will confirm what can be connected before launch.
A live walkthrough of the site you would get, in about 30 minutes. Plans from $127 a month, the $697 build fee invoiced only after launch, domain and hosting included.
Book a demoOr email and a person replies within one working day.
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